Toyota Turkey while breaking his own record by performing the highest monthly sales in the history of the last 30 years in the automotive market, the Corolla model in its segment in March and the first quarter has managed to become the most widely sold models.
Toyota Turkey while breaking his own record by performing the highest monthly sales in the history of the last 30 years in the automotive market, the Corolla model in its segment in March and the first quarter has managed to become the most widely sold models. In March, including 2 thousand 306, 7 thousand 935 with sales of hybrid Corolla produced in Turkey are leaving behind all his rivals, in the first 3 months of eventually reaching sales of 15 thousand 369 units were settled in the first row. Toyota, which broke records in January and February, had historical record sales of 9 thousand 455 units in March and reached sales of 2021 thousand 17 units in the first quarter of 631.
In addition, PROACE CITY, the new player of the light commercial segment, launched on March 24, sold 431 units in just one week. The new version of Toyota's legendary pick-up Hilux was another Toyota model that marked the month of March with 556 units sold.
With Toyota's record March sales, sales increased by 120 percent in the first quarter of the year compared to the first quarter of last year. While the rate of hybrids in Toyota's sales in March was 28 percent, this rate was reflected in the records as 36 percent in the first quarter of the year. Toyota, Turkey 11,1 percent in the passenger car segment in the automotive market, while 9,8 percent share of the overall market.
Bozkurt "We Get The Return Of Our Investments"
Toyota Turkey Marketing and Sales Co., Ltd. CEO Ali Haydar Bozkurt stated that they clearly saw the results of very attractive interest campaigns especially in the last 3 months and said, “We could exceed the record sales we realized in March by 4 thousand more. Because the Corolla, our best-selling model, received intense demand, but unfortunately it was out of stock before the 10th of the month. Despite all this, it is very important for us to have caught such customs in this process we are in. We have been rewarding the investments we have made in the brand for years. Especially the technological vision of the brand and the investments we made in hybrid technologies started to bear fruit. "It makes us happy to see that both corporate fleet customers and retail customers are increasingly choosing our brand."
Drawing attention to the successful completion of the sector in the first three months of the year, Bozkurt said; “However, the next process will not be easy. Because there are high interest and high exchange rates. Everything will depend on currency fluctuations in the upcoming period. The remaining 9 months seem to be a little harder. Still, we maintain our target of approximately 60 thousand units for this year. But this target will be highly dependent on vehicle availability. Because both the availability of vehicles and the conditions that arise due to the pandemic are an issue that all brands in the industry follow with concern, we will wait and see.