China-based automobile manufacturer Chery draws attention with its rapid entry strategy into the European market. What impact will the company, which aims to bring its new models under the Omoda, Jaecoo and Exlantix brands to Europe by 2025, make in this new wave?
Chery's European Plan
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Brands and Models
Chery's European plan includes new models under the Omoda, Jaecoo and Exlantix brands, which it aims to arrive by 2025. The models to be offered under these brands will be diversified to meet the needs of different regions.
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Omoda 5 Model in Spain
The Omoda 5 model will be available in the Spanish market later this year. The crossover model will be available in the UK in February and in Germany in April. This model, offered in gasoline, plug-in hybrid and electric versions, attracts attention in terms of diversity.
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Electric Performance: Omoda 5
The electric version in the UK will have 198 horsepower and will be able to travel 64 km on a single charge according to the European WLTP cycle with its 450 kilowatt-hour battery. It's a combination of environmental friendliness and powerful performance.
Luxury Features of Omoda 5
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Infotainment System
Omoda 5 comes with Android Auto and Apple CarPlay as standard, offering the driver a wide range of connectivity options. Two 10.25-inch screens will provide a luxurious experience for the infotainment system and driver display.
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Comfort and Safety
The luxury features of the vehicle will include elements such as ventilated seats and adaptive cruise control. This will make driving a safe and comfortable experience.
Exlantix: All-Electric Models
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Chery's Electric Future
Under the Exlantix brand, Chery will introduce its fully electric vehicles to Europe by the beginning of 2025. This move demonstrates the brand's commitment to environmental sustainability and technology.
Strategic Roadmap
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Local Production Plans
To make an effective entry into Europe, Chery has plans to purchase or build assembly plants, emphasizing local production. This strategy reflects the brand's aim to serve regional needs in an appropriate and competitive manner.
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Future Expectations
Chery is expected to announce these strategic decisions next year. These statements increase curiosity about what path the brand will follow to effectively enter the European market.