Lucid will launch an affordable car to rival Tesla

lucid tesla competitor

Lucid Motors will release a more affordable model

Lucid Motors, known for its luxury electric car called Air, announced that it will release a more affordable model. This model, which will cost about $ 50.000, It will compete directly with Tesla's more economical vehicles such as the Model 3 or Model Y.

Peter Rawlinson, CEO of Lucid Motors, He said the company wants to expand its product range with more affordable electric cars. The Sapphire version of Lucid Air with the highest hardware costs $250.000.

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Rawlinson said the company had to start with the expensive premium model because that way it could become financially sustainable and attract investment. However, technologies developed during this time will allow Lucid to offer more affordable options.

According to Rawlinson, one of the ways to make electric cars cheaper is to produce high-capacity and efficient batteries. He also disagrees with the exaggerations about “long-range” electric cars. According to the experienced manager, since most vehicle owners have a fairly short daily driving distance, electric vehicles can be equipped with smaller, 25 kWh batteries and be charged more frequently.

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However, for this approach to be successful, it is not enough to develop the charging infrastructure and shorten the charging times, but also zamAt the same time, there needs to be a change in the consumer mentality.