Citroen was selected as the “Most Reputable Passenger Automotive Brand of the Year” at The One Awards Integrated Marketing Awards organized by Marketing Turkey.
Citroen was again deemed worthy of an award within the framework of The One Awards Integrated Marketing Awards organized in cooperation with Marketing Turkey and the market research company Akademetre.
Organized on the basis of the Reputation and Brand Value Performance Measurement research, the event was held in more than seventy categories this year.
At The One Awards Integrated Marketing Awards, the brands and business partners that increased their reputation the most during the year were determined as a result of face-to-face interviews with a total of 200 people in twelve provinces.
“It is necessary to prioritize the bond of love and unconditional customer satisfaction you have established with your customers”
Citroen Turkey General Manager Selen Alkım made a statement on the subject and said, “We have left behind a year that we continued to rise as the Citroen brand, but which was also very challenging. Because 2022 was a very difficult period when we, as the entire industry, struggled with chip and logistics crises. The success of automotive brands is generally evaluated by the total sales at the end of the year and the market share it has achieved. Of course, along with these, it is necessary to put the bond of love and unconditional customer satisfaction you have established with your customer at the forefront.” he said.
Alkım said that they were honored by the award they were awarded with the vote of the people, and said, “Because in a competitive environment where there are more than forty valuable brands in the sector, being awarded as the most prestigious passenger automotive brand with the evaluations of the consumers has been a source of happiness and pride for us.” said.
Alkım conveyed his thanks to the Marketing Turkey team, the market research company Akademetre, the agencies that supported them and everyone who voted, and said, “We will continue to raise the bar for success in the passenger car segment. We aim to increase the appreciation and passion for the Citroen brand with our new models that make a difference, such as the new C4 X that we have just introduced to the market, the Ami that dominated the micro-mobility segment last year, and our breakthroughs in the field of electric vehicles.” used the phrases.