Meaning of the Audi Logo

What does the Audi logo mean?
What does the Audi logo mean?

Car logos can contain a lot of information about the history of the brand. In addition, automobile logos can have many meanings. For example, why is there 4 rings in Audi's logo? Do the rings in the Audi logo have anything to do with the Olympics? So how does the history of the Audi brand and what does its logo mean?

Meaning of Audi History and Logo:

August Horch, who became a partner of a car brand in Germany in his own name in 1904, later left the company after having problems with a senior employee. Although he wanted to establish a new company with the name of August Horch in 1909, he could not use this name because of the other company. Learning that the word "Audi" in Latin means "to listen", August Horch chose the word "Audi" as its brand name due to the similarity of the words Horch and Audi because the word Horch means "to hear" in German.

So does the Audi Logo have anything to do with the Olympic Symbol?

Audi was founded in 1910. By 1932 Audi; Horch merged with DKW and Wanderer companies to form Auto Union. With this merger, the name of each company was represented by a ring, and the emblem of the new brand, which was four intertwined rings, appeared. The four interconnected rings used by Auto Union continue to be used as the logo of Audi today. So Audi's logo has no connection with the Olympics.

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