Mercedes-Benz, whose electric vehicle sales were below the plan in 2023, decided to review its strategy.
Mercedes-Benz wanted to obtain more than 2023 percent of its sales from completely electric cars in 20.
However, the Stuttgart-based company was only able to obtain a 12 percent electric share of the nearly two million cars delivered last year.
Perfect start to the new year from Mercedes
While Mercedes-Benz strengthened its leadership in the premium segment with sales of 2024 units in the first quarter of 6 in Turkey, it recorded a three-fold increase compared to the same period of the previous year with the sales of 550 electric vehicles in the same period.
Stating that this year started very quickly after the record sales in the sector in 2023, Şükrü Bekdikhan, Chairman of the Executive Board and Group of Mercedes-Benz Automotive, said that electric vehicle sales reached a 16 percent share level in the relevant quarter, and throughout the year, by introducing new models to the market, the share level in sales increased to 20 percent. He stated that they wanted to increase it to .
