Ford Türkiye and Alin Cooperation
Ford Turkey created Alin, Turkey's first and only virtual influencer in the automotive field, in line with its brand strategy. Alin created an extraordinary commercial introducing Mach-E, the electric version of Ford's iconic vehicle, the Mustang.
Ford's Innovation and Technology Focused Approach
Ford Turkey positions itself at the forefront of innovation by making comprehensive investments in the field of electric, connected and autonomous vehicles. Alin project pioneers the virtual influencer trend, which has not yet been adopted in Turkey.
Technology Used in the Commercial Film
In the commercial of Mustang Mach-E, Alin was digitally integrated into the film using Unreal Engine technology and Meta Human Creator module. The film highlights Mach-E's zero-emission driving excitement and Alin's liberal spirit.
