Omoda, under the umbrella of Chery Group, left 2023 behind with exports of over 147 thousand units. Omoda has accelerated its new energy-based approach by launching its first fully electric model, the Omoda E5.
Omoda, the brand of Chinese automotive giant Chery that focuses on protecting the environment, has left one year behind. The brand, which attracted attention with the Omoda E5 global brand launch in April, achieved a significant success in the automotive market, which has become extremely competitive with its strategic steps. Omoda, which completed 2023 with sales of over 147 thousand units in cumulative exports, recorded a monthly growth of 13 percent with an export of 677 thousand 12,6 units in the last month of the year.
The brand, which embarked on its journey to electrification, entered the global crossover SUV market with Omoda C5. With this initiative, the brand took its place in 15 markets with high potential in Central and South America and Southeast Asia. Omoda E5 was introduced at the global brand launch event in April, combining the most up-to-date new energy technology to promote low-carbon and environmentally friendly transportation. As part of Omoda's efforts to introduce its new model and expand into new markets; It organized events for the new vehicle in different countries and regions to attract the attention of global press and users, including the Philippines, Malaysia, Thailand, New Zealand and Nepal. Omoda also achieved many successes in 2023. World-renowned research and consulting firm J.D. In the “2023 China Initial Quality Survey SM (IQS)” report published by Power, Omoda stood out as the best performing company in terms of quality. Additionally, the Omoda won Star Media Group's “Best Mid-Size Crossover/SUV” award in Malaysia, “Best 2023-seater SUV” at the Carlist x Wapcar COTY 5 Awards Editor's Choice, and “Superior” at the 19 Malaysian Car of the Year Awards 2023. He received an award in the "Guarantee" category.
With these efforts, Omoda will facilitate its steady growth in the global automotive market. Aware that in a highly competitive market environment, only product excellence and innovation are not enough, Omoda continues to carry out studies that emphasize the importance of establishing a deep emotional bond with users. Accelerating its work under the guidance of the user first principle, Omoda aims to co-create the ecosystem, expand the horizons of users and help them discover various possibilities. At the "Co-Creating Global User Ecosystem Conference" held in October, Omoda user representatives from more than 30 countries and regions around the world came together to fully experience Omoda's brand appeal. Starting with the conference, Omoda goes beyond borders, through co-creation and sharing experiences, it works with users around the world to create an ecosystem around “More than cars” and lead the young generation towards a new Lohas paradigm.
Omoda launched a "Recreation Competition" at the end of the year with its crossover features. Covering over 10 automotive markets worldwide, the event brings together creative visionaries and tuning icons to showcase unrivaled aesthetics and limitless creative potential. This offers users the chance to explore new paths with the Omoda C5 and be immersed in the fascinating charm of automotive culture. In addition to the Lohas ecosystem and crossover culture, Omoda works with users to fulfill social responsibilities by participating in multi-dimensional philanthropy efforts on a global scale.
Omoda joined forces with thousands of users around the world to advocate low-carbon transportation and lead an environmentally friendly lifestyle with the “New Journey New Life – Embracing Eco-Friendly Living” eco-friendly cycling event. Additionally, Mexico's environmental pioneer Arturo Allende initiated numerous philanthropic initiatives in areas such as environmental protection, care of vulnerable groups, and animal protection with the Islands.
In the process of co-creating ecosystems with users and promoting social welfare, Omoda shows a steady increase in brand momentum. This has attracted like-minded individuals, paving the way for a brighter future for the brand that includes a “More than just cars” approach along with a wider user base.
Omoda is constantly evolving to become a rising force in leading the global crossover SUV market. He also does whatever it takes to ensure that the brand moves up the ranks and promotes resonance with different regions of the world in terms of sustainable development. In 5, Omoda E2023 won the approval of high-level government officials of many countries, including the Minister of Industry and Technology of the Republic of Turkey Mehmet Fatih Kacır and the Minister of International Trade and Industry of Malaysia Tengku Zafrul Abdul Aziz. In Indonesia, Mr. Airlangga Hartarto, Indonesia's Coordinating Minister for Economic Affairs, and Shan Xiangqian, Deputy Governor of China's Anhui Province, witnessed the Omoda E5 coming off the production line. In a world where environmentally friendly transportation and sustainable development have become the main strategy, Omoda has gained valuable information about the evolving demands of local markets by proactively communicating with senior government officials of different countries. These efforts not only effectively demonstrate the brand's global competitiveness, but also zamIt also supports the brand's presence in the international market thanks to localized strategies.
Omoda achieved remarkable success in the global market in 2023, thanks to its hard work and the strengthening of its global strategy. Omoda, which is preparing to further expand its product range in 2024, will develop its brand ecosystem in cooperation with global users. Continuing its work with a new perspective, Omoda aims to contribute more to the quality development of the global automotive market.