Alfa Romeo Chief Executive Officer (CEO) Jean-Philippe Imparato visited Turkey for the second time and made evaluations about the brand's future goals and the importance of the Turkish market.
According to the statement made by the company, Alfa Romeo, which has achieved significant success at the global level in 2023, continues with ambitious targets for this year. Alfa Romeo strengthens its place in the industry with its strategic planning, innovative approach and quality focus.
The evaluation of 2023 includes determined progress in the so-called “0 to 0” strategy and the commitment to introduce a new model every year with the plan to switch to a completely 2027 percent emission product range in 0, the market success of the Tonale model, the brand's strategy to enter new markets. Contains important topics.
Its 2024 targets include stepping into the B-SUV segment with the Milano model, which will be introduced in April, and continuing the electrification plan.
“Turkey is one of the countries where we have the fastest growth”
Alfa Romeo CEO Jean-Philippe Imparato, whose views were included in the statement, stated that Turkey is one of the countries where Alfa Romeo is experiencing the fastest growth.
Imparato underlined that they aim to maintain Alfa Romeo's global product strategy and quality focus this year and beyond and further strengthen the global presence of the brand, and emphasized that the brand's capacity to respond to market trends will be strengthened with the strategy of launching a new model every year.
“Milan's story reflects our deep connection with our Italian roots”
Jean-Philippe Imparato pointed out Alfa Romeo's passion for sportiness, innovation and design, and touched on the special series and modern interpretations of the 33 Stradale, the story of Milan and the brand's deep connection with its Italian roots.
Imparato said, “The story of Milano, our sports urban vehicle that we will launch this year, reflects our deep connection with our Italian roots and this innovative approach. The Milano model represents more than just a vehicle. It will also give an important signal about the future of Alfa Romeo. “With this model, we are preparing to offer our customers a unique sporting experience and the distinctive beauty of Italian design, as well as a rich cultural heritage.” he said.
“We believe in the long-term potential of the Turkish market”
Jean-Philippe Imparato's visit once again demonstrated Alfa Romeo's determination to strengthen its presence in Turkey and stand out with its innovations in electrification, technology and design.
Imparato, last year too zamReminding that he made a visit to Turkey and talked about his positive expectations, he said, “When we look at the past year, I see that our predictions were correct. Turkey is an important place for us to test Alfa Romeo's capacity to go beyond traditional European markets. This strategy means that Alfa Romeo will go beyond its traditional markets, starting from Italy, and strengthen its presence on a global scale, because we have big goals for the future of our brand not only in Turkey but also in the region.” He made a statement.
Stating that Alfa Romeo completed 2023 in Turkey with great success with the launch of the Tonale model, Imparato said that "Milan" will be on par with the world in 2024. zamAnlı shared the information that sales will start in Turkey.
Imparato said, “Thus, this momentum that started with Tonale will be reinforced with the sporty and city car Milano, which can also be preferred with a fully electric engine option. "With the addition of Milano to the product range, we will have a product range that will meet the expectations and desires of Alfa Romeo fans (Alfisti) and potential buyers who want to own an Alfa Romeo in 2024." made his assessment.
Reiterating his belief in the long-term potential of the Turkish market, Imparato emphasized that they plan to continue growing by offering quality and unique driving experience in 2024.
Alfa Romeo CEO Imparato stated that the company aims to continue the successful results based on the global strategy.
Imparato emphasized that, as Alfa Romeo, they aim to continue their success by building on global strategies and reinforce their brand identity on a global scale, and that Turkey will continue to be an important market this year.
“Emparato's visit reinforces Alfa Romeo's strong stance in the Turkish market”
Alfa Romeo Brand Director Özgür Süslü stated that they aim to become the fastest brand in the automobile industry on the path to carbon neutrality, and pointed out that the dynamic structure of the Turkish market and the increasing environmental awareness of consumers are compatible with Alfa Romeo's electrification strategy.
Süslü emphasized that the strong demand in the market supported Alfa Romeo's decision to increase its presence in Turkey and said: “Turkey is the country that stands out in Alfa Romeo's global success and has shown record growth. Jean-Philippe Imparato's visit reinforces Alfa Romeo's strong stance in the Turkish market this year, as it did last year. We aim for sustainable growth and customer satisfaction by blending this global vision with local dynamics in Turkey. Alfa Romeo CEO Jean-Philippe Imparato set us a 2023-fold sales target for the end of 2. We exceeded this target by growing 2023 times in 2,5. We aim to continue growing in 2024. “I believe that the momentum that started with Tonale will be reinforced with Milan.”