The launch of the Toyota Prius in 1997 as the first mass-produced hybrid car has made a lasting impression on the automotive industry. Same zamAt the same time, it has proven its success with more than 5 million sales units globally. Now, the Toyota Prius combines innovative technology with an impressive new design.
The new Prius, launched as the 5th generation, offers hybrid and plug-in hybrid options. Attracting attention with its renewed design, the Prius has made Toyota's iconic wedge shape more elegant and modern. Thanks to this dynamic design, the Prius won the 2023 Red Dot Design Award.
Prius' unique design has been a signature for over 25 years. In the new generation, this design is further enhanced with a coupe-style silhouette and sporty touches. In the interior, a stylish and harmonious atmosphere is created by presenting a predominantly black living space. The redesigned instrument panel, on the other hand, offers a comfortable driving experience with its ergonomic and user-friendly features.
The design of the Toyota Prius was also recognized by the Red Dot Design Awards. These awards are known as one of the largest design competitions in the world and receive more than 20 thousand applications annually. At the Red Dot Design Awards, which reward innovative designs, the New Prius won the "Best of the Best" award, the highest award in the "Product Design" category.
The new Prius was chosen as the best design among many applications evaluated and selected by an international jury. This award stands out as an indication of the Prius' unique design and Toyota's understanding of innovation.