Otokoç Automotive invested 1 million dollars in iUGO, which develops efficient driving solutions within the framework of its strategy of investing in innovative and technology-based initiatives. This investment will not only increase the pace of development of iUGO, but also contribute to Otokoç Automotive's leadership in mobility with its wide network covering nearly 9 service points in 400 countries.
Bringing a brand new understanding to safe and efficient driving solutions with advanced technology as a domestic initiative, iUGO develops solutions on vehicle telemetry technologies. The company that combines the data obtained with original algorithms; In this way, it offers a system that transforms the dynamics of the vehicle tracking industry and driver habits into a learning model.
iUGO, which provides advanced mobility solutions such as Driving Scoring, Driver Evaluation System, Courier Safety Driving Application, Driver e-learning Module, Heavy Vehicle Economic Driving Platform, Connected Vehicle Platform, Digital Fleet Management, Electric Vehicles Battery Management to the institutions it serves, It also carries out R&D activities for artificial intelligence solutions established with learning algorithms, models to be developed on vehicle and engine control, and advanced multi-layered mapping on the roadmap to vehicles.
Otokoç Otomotiv aims to move the sector forward by providing strategic support for the development of mobility.
Otokoç Automotive Leader İnan Ekici said the following in his assessment on the subject:
“As Otokoç Automotive, the importance we attach to innovation and adaptability to the conditions is the basis of our success, which we have continued uninterruptedly for 95 years. We foresee that digital services will cover 30-40 percent of the automotive value chain and will be an important part of the development of new services and business models that will be created by connected vehicles. As Otokoç Automotive, it is among our strategic priorities to expand our qualified services in mobility sales, service, car sharing, individual and fleet rental areas in line with today's trends. In this direction, we keep our focus on smart mobility, electrification, connected and autonomous vehicle technologies, retail technologies, customer experience in mobility and sustainability. We act with the mission of 'being a companion that creates value for all stakeholders in the world of mobility', and we support initiatives that have the potential to turn into strategic collaborations in the future. We see the iUGO investment as a strong step towards fulfilling our mission. Our investment within the framework of our strategy of supporting seed or early stage innovative-based initiatives in these areas also reinforces our leadership in the development of the mobility world.”
With the connected vehicle project, the entire vehicle fleet will be managed from a single center
The connected vehicle project stands out among the near future targets of Otokoç Automotive. Noting that Otokoç Automotive will play an important role in building a more economical future by connecting both its own fleets and the vehicles of other companies, İnan Ekici points out that they aim to manage more than 50 thousand vehicles from a single center in the next five years, together with their subsidiaries. Ekici states that with the Connected Vehicle Project, in line with their long-term vision, they will integrate the entire fleet of more than 9 thousand vehicles in 110 countries with the system.
The categories, briefly called CASE and listed as "Connected Cars - connected vehicles", "Autonomous Cars - autonomous vehicles", "Sharing Mobility - sharing mobility", "Electric Cars - electric vehicles" represent the trends that transform the automotive industry.
Noting that the CASE framework includes service models that respond to the evolving needs of customers with “environmental, on-demand and great user experience” options, Otokoç Automotive Leader İnan Ekici also underlined that technological infrastructure investments such as 5G in Turkey will accelerate the development process in this area.
iUGO CEO Evren Özatay used the following statements on the subject:
“As iUGO Teknoloji, we are happy to be a company that makes advanced data analysis with technology investments at an important point in the digital revolution in the field of mobility. The ecosystem of connected vehicles, scooters, bicycles, public transport and telecommunications infrastructure is creating a connected digital world within a new economy. While this large industry needs a dedicated data platform that can meet its needs, our platform enables the mobility economy to reach its potential by making it possible to transform large amounts of raw data into value-added information. The Smart Mobility Data Platform, which will be created with this investment by Otokoç Automotive, will be the basis on which the mobility economy can develop and realize its full potential. We believe that this investment will strengthen our presence in international markets and provide the opportunity to expand into new geographies.”