Toyota was among the promoters of the “TK Cowboy Ranch International and National Equestrian Endurance Competitions”, where it emphasized strength and durability as its most distinctive features. While the competitions held in Kırklareli were held in the 100 and 120 kilometer Igneada Longoz, 40, 60 and 80 kilometer Strandja Forests; At the event, Toyota's stand with its commercial models and hybrid product range attracted great attention.
While the visitors have the opportunity to test the hybrid product range together with the members of the “Toyota Professional” family, Proace City and Proace Cargo, in beautiful nature; Toyota's “invincible” pick-up Hilux also took its place at the stand. In addition to testing the Hilux, the participants also had the opportunity to experience a 360-degree adventure with VR glasses in the digital environment.
The event, in which there were quite enjoyable moments, lasted for 3 days. For the first time in the history of the world, the Black Sea coast witnessed the tough struggle of horses and riders in the competitions in which 70 riders from Turkey, Greece, Bulgaria, Ireland and the United Arab Emirates participated. The two Turkish athletes and their horses, who were qualified at the end of the competition, successfully passed the first stage of the World Championship to be held in Spain.