Rolls-Royce Motor Cars broke an annual sales record in 2019 and performed an unprecedented global performance in the company's 116-year history. A total of 2018 cars were delivered to customers in more than 25 countries worldwide, an increase of 50% from the previous record figure captured in 5.152.
• The highest sales figure in the brand's 5.152-year history was achieved with 116 sales annually
• After sales of 2018 units registered in 4.107, this figure represents 25% growth. Sales reflect 2018% growth since 4.107 in 25
• Significant sales growth in all regions of the world
• The market continued to rise in Turkey's Rolls-Royce shrinking sales chart showed the success of the upgrade, although the automotive market. Europe and the emerging SUV market by entering Cullinan models of Rolls-Royce in Turkey, as well as new members showed a parallel rise in the global market in Turkey market
• Black Badge continues to attract demand, especially among young customers
Strong demand for Phantom, Wraith, Dawn and Ghost (in the last production year)
• Rapidly increasing Bespoke custom order numbers and Car Collectors confirm Rolls-Royce's status as the world's leading luxury car manufacturer
Significant new investments in Rolls-Royce's production facility in Goodwood
Commenting on the record sales results, Rolls-Royce Motor Cars CEO Torsten Müller-Ötvös said, “This performance is completely different from the previous year's sales success. While celebrating these extraordinary results, we are aware of our commitment to our customers to keep our brand rare and personal. We are happy and proud that we achieved 2019% growth in 25. The worldwide demand for the Cullinan SUV last year achieved this success and is expected to stabilize in 2020. It is the product of the quality and integrity of our products, the belief and passion of our customers, and above all, the skill, dedication and determination of our outstanding team in Goodwood and around the world in our Rolls-Royce Home and our dedicated global dealer network ”.
Global Sales Growth
Sales of Rolls Royce models grew throughout the year, with strong customer demand. The company reported significant sales growth in each of its key global markets. North America retained its top-level position (about a third of global sales) and then China and Europe (including the UK). Countries with record sales results included Singapore, Australia, Qatar and Japan.
Strong Demand for All Models
While Phantom remains the company's top product, Dawn and Wraith continue to dominate the relevant sectors; The demand for all three models was high throughout the year.
In the first year of its launch, Cullinan even exceeded the high expectations of its successful launch. The world's leading super luxury SUV has become the fastest selling new Rolls-Royce model in history.
In November 2019, the brand completed the Black Badge family with the addition of Cullinan Black Badge, as well as variants of Ghost, Dawn and Wraith, all sought-after by customers looking for a more individual and rebellious reflection of Rolls Royce.
Farewell to Ghost - But Not Long Term!
2019 brought the end of Ghost production. Throughout its 11-year life cycle - a truly remarkable record for any car - it was the best-selling Rolls-Royce, not only in the Goodwood era, but in the entire history of the brand. Ghost's commercial success has put Rolls-Royce in a position to make huge investments that will increase its production and make it a truly global brand as it is today.
Ghost's successor will be released in mid-2020 after five years of development. With market availability from the fourth quarter, the successor raises the name Ghost and the company itself to a new height of excellence and ambition in design, engineering, materials and driving dynamics.
Bespoke: Jewel in the Crown of Rolls-Royce
Global demand for Rolls-Royce Bespoke reached a new peak in 2019. Rolls-Royce's special ordering department in Goodwood, West Sussex consists of designers, engineers and artisans. These highly skilled men and women successfully fulfill customer demands at the perfect level for personalization. Bespoke, the undisputed global leader in the pursuit of excellence, captured the imagination of customers, enthusiasts, media and fans with some of the most spectacular Collection Cars created in the history of the brand in 2019. Bespoke IS Rolls-Royce!
Among the special ordering events of the year were the Zenith Collector's Rolls-Royce Ghost Edition. This masterpiece, limited to only 50 examples, was created to illustrate Ghost's remarkable 11-year reign.
The new accessories added to the existing, well-known Bespoke product included the extraordinary Rolls-Royce Champagne Chest.
Trust in the future
With more than 50 powers representing more than 2.000 countries, Rolls-Royce's workforce at Home has been at the highest level since the opening of Rolls-Royce's Center for Global Luxury Manufacturing Excellence in 2003.
This year, a significant amount of new investment has been made in the production facility at Rolls-Royce Home in Goodwood, and both the company's commitment to UK operations and its lively outlook in the coming years have been reaffirmed.
At the closing Müller-Ötvös said, “There is no other company like Rolls-Royce Motor Cars: we all know how privileged it is to design, build and deliver the best car in the world for our customers. Personally, I continue to feel honorable and humbled for running this great company for the last ten years. "