AGCO's global brand, Massey Ferguson, was awarded the "Red Dot Awards: Product Design 9" with its flagship MF 2024S Series tractors. The international jury awards the globally prestigious Red Dot Awards to products they find to have outstanding design.
“We develop pioneering designs to increase farmers' productivity”
Thierry Lhotte, Vice President and General Manager of Massey Ferguson Europe and the Middle East, stated that they were happy to win this award again, which they had previously received with their MF8 series tractors, and noted in his statement that they were honored that their MF 9S Series tractors were deemed worthy of this special award.
Lhotte said, “This award shows that the distinguished jury has recognized us with the Red Dot Award, we are developing pioneering designs to increase the productivity of farmers who prefer our products. “This award further strengthens our commitment to developing such products.” he said.
“This confirms our commitment to developing pioneering designs to help our customers increase their productivity, which the distinguished jury recognized with the Red Dot Award.”
Offers exceptional performance and enhanced user experience
Thierry Lhotte noted that Massey Ferguson's award-winning radical and practical design was developed by farmers for farmers after 7 years of customer communication and tests and was first introduced in the award-winning MF 2021S series in 8.
“The now award-winning MF 9S Series has been specifically designed to meet the diverse needs of farmers,” Lhotte said. "We are confident in the success of Protect-U and its cabin design, which offers extraordinary performance, reliability and advanced user experience, as well as the innovative technology developed," he said.
Award-winning MF 9S Series delivers unrivaled visibility and comfort
The 9 models in the MF 6S Series, which won the Red Dot Award, offer power capacities from 285 hp to 425 hp. The success of Massey Ferguson's unique Protect-U engine and cabin setup, which provides unrivaled visibility and comfort, is due to the unique 18 centimeter gap in its design that separates the capsule engine from the cabin.
All MF 9S tractors feature Massey Ferguson's famous “Dyna-VT” continuously variable transmission, which offers new power management to deliver additional torque and horsepower. Equipped with gearbox.
Equipped with superior features, the MF 9S Series combines advanced comfort and productivity with the optimum connection of MF Guide and MF Connect, which are offered as standard.
MF 9S, same zamIt also offers additional productivity-enhancing options such as MF AutoTurn, AutoHeadland, TIM – Tractor Equipment Management and Central Tire Inflation System (CTIS). The personalization center called “MF By You” on the tractors in this series provides a wide range of factory-installed attachments and equipment options for the MF 9S Series. This exclusive service allows tractor owners to increase performance and operations, as well as productivity and comfort.