Yanmar Turkey has achieved significant success in the tractor market with the high-performance Solis and Yanmar brand tractors produced in its Izmir Torbalı facilities. Yanmar Turkey, which took the title of Turkey's 2023th best-selling manufacturer with the sale of 2.201 tractors in 8, is the same company. zamIn its 4th year of production in Turkey, it increased its market share to 2.7.
Since tractor manufacturing directly affects world food production, sales performance is the most curious category among motor vehicles. Türkiye, which is a complete agricultural country, manages to demonstrate its power as the world's fourth largest tractor market in this respect. Tractor sales, which reached 2023 million units with a growth of nearly 2.8 percent worldwide according to 1.8 data, also increased from 30 thousand units to over 64 thousand units, with a growth of 80% in our country.
Solis and Yanmar tractors were very popular
The Japanese brand Yanmar, which has a deep-rooted history of 112 years, has been operating since 2017 with its full subsidiary in Turkey, Yanmar Turkey, and has achieved significant success in tractor sales. Yanmar Turkey, which offers environmentally friendly tractors produced in the Izmir Torbalı facility with a Stage V engine that produces more power with less fuel and various cabins and traction power, became the 8th best-selling manufacturer in the sector with its Solis and Yanmar brand tractors. Yanmar Turkey increased its market share to 2023 in 2 years with the sale of a total of 128 tractors, 73 of which are Solis and 2 Yanmar brands, in 201. Yanmar Turkey's effective marketing and sales activities, as well as its extensive dealer, expert service and spare parts network, were effective in this success.
“We will increase our market share in 2024”
Solis and Yanmar brand tractors with various engine, traction and cabin options are produced at Yanmar Turkey's tractor production facility in Torbalı, Izmir, which was commissioned in September 2023 with a significant investment and will increase its production by 3.5 times when it reaches full capacity. Solis and Yanmar brand tractors, designed and produced to provide high performance and quality driving experience with low fuel consumption in all types of terrain and climate conditions, receive full marks from farmers with their success in fields, vineyards and orchards.
Stating that there is a strong production, R&D, sales, marketing, dealer and service network behind their success, Yanmar Turkey Agriculture Business Line and Business Development Director Murat Balkan Kanbir said: zamIt is to have a tractor that works with low fuel consumption. They find it important and valuable that this tractor belongs to a quality and strong brand. In this sense, Yanmar's production power of more than 112 years and the sense of trust provided by production in its production facilities in Izmir were reciprocated by our farmers in a very short time.
Thanks to the strong and reliable network we have established, from production to marketing and spare parts supply from our dealers, we are proud and happy to introduce our farmers to tractors equipped with components that provide a very comfortable driving experience in difficult terrain conditions. "We will continue to work uninterruptedly to take the success we have achieved in the tractor market with a 2.7 percent share today to even higher levels in 2024," he said.