Mercedes-Benz increased its car sales by 2023 percent compared to the previous year, selling 32 thousand 24 vehicles in 646, when the automotive industry broke a record. Continuing its leadership in the premium segment with this sales figure, Mercedes-Benz also increased its sales in light commercial vehicles by 47 percent. Mercedes-Benz E-Class became the best-selling car in its segment with its internal combustion engine option. This strong performance in a record year moved Mercedes-Benz Turkey 2 steps up in the global country rankings and ranked 12th. Mercedes-Benz, which started 2024 ambitiously, increased its sales by approximately 200 percent in January compared to the same period of the previous year.
Stating that the choice of automotive as an investment vehicle in an inflationary environment brought record sales in 2023, Mercedes-Benz Automotive Executive Board and Automobile Group Chairman Şükrü Bekdikhan said, “The year-end predictions were for the market to reach its normal level of 2024 thousand vehicles in 800. However, an increase of over 71 percent was recorded in January compared to the same period last year. During this period, Mercedes-Benz's sales increased by approximately 200 percent. It is pleasing that we started with a record in 2024, which we entered with concerns of uncertainty and contraction, but the February and March performance for the year in general will be a clearer indicator. "No matter what the conditions are, our goal is to continue our leadership in the premium market in 2024 with our focus on electric transformation and customer experience," he said.
“The product range will be enriched with new electric models in 2024”
Emphasizing that they want to continue their leading role in electric vehicles as one of the brands with the richest electric product range, Bekdikhan said, “In 2023, the rate of our electric vehicle sales exceeded the market average and reached approximately 15 percent. By gaining further momentum in January 2024, 7 out of every 1 vehicles we sold was electric. In addition to our rich product range, we aim for more than 2024 percent of our sales to be electric models in 25, with the contribution of the new models we will introduce to the market. The electric G-Class will be one of the most important launches of the year for our brand. "We aim to offer this special vehicle for sale in Turkey in the third quarter of 2024," he said.
Stating that Mercedes-Benz's goal is to make the entire new vehicle fleet net carbon neutral throughout the entire value chain, from development to supplier network, by 2039, Şükrü Bekdikhan said, "In Turkey, in parallel with our global vision, we aim to offer sustainable and environmentally friendly solutions through brand new technologies." We want to continue to play a leading role in the spread of electric vehicles in Turkey. "In this regard, we aim to increase our share in the electric vehicle market from approximately 2024 percent to 15 percent in 25," they said, adding that they will increase the total number of electric models in the market to 5 after the electric G-Series they will launch this year, and will continue to be one of the brands with the widest electric vehicle range. he stated.
Mercedes-Benz customers are satisfied with the digital experience
Mercedes-Benz Automotive Executive Board and Automobile Group Chairman Şükrü Bekdikhan said that they launched the new sales model in a year marked by record sales despite extraordinary conditions for Turkey; Emphasizing that they want to continue to direct the change in the automotive industry with this model, which they describe as phygital sales because it offers both a digital and physical experience, “Our goal is to provide our customers with a perfect experience by further optimizing this phygital experience journey. Our customers are very pleased with this new generation experience they have experienced. Since last May, we have sold more than 3 thousand vehicles through our new sales model. We are increasing the share of our sales through the new sales system in total sales day by day. Our goal is to bring at least one out of every ten vehicles to our customers digitally. "We are also continuing to work on adding new features to the system," he said, adding that they will provide detailed information on the subject in the future.
“We will also put forward our electric claim in light commercial”
Stating that they increased their light commercial vehicle sales by approximately 2023 percent compared to the previous year to 47 thousand 9 units in 294 and that they will expand the light commercial vehicle family in the second half of the year, Mercedes-Benz Light Commercial Vehicles Executive Board Member Tufan Akdeniz said, “In addition to our new models, the fully electric eSprinter We aim to carry our electric claim in the passenger automotive sector to the light commercial sector by offering the product to the Turkish market. We rank 1st in human transportation in the Vito segment. As Mercedes-Benz, we reached the highest sales volume of Sprinter and Vito in all years. We will continue to be the most preferred brand in the luxury segment with our models in Turkey. He underlined his claims in this field by saying, "We will ensure that both our customers and their customers use high-tech, safe and comfortable vehicles."
All zamThe most versatile and efficient Mercedes-Benz eSprinter of the moment will be offered to the market for the first time in Turkey with two body lengths, two battery sizes and two different engine options.