In the "The State of Fashion 2024" report prepared by Business of Fashion and Mckinsey, Trendyol was listed among the third generation brands that are game-changing in the global fashion industry. Trendyol was the only Turkish company on the list. According to the report, in 2024 the fast fashion industry will witness significant changes led by third generation companies; Companies that stand out with speed and cost-effective strategies and prioritize customer loyalty will change the rules of the game in the global fashion industry.
Trendyol Group CEO Erdem İnan: “As the 'State of Fashion' report reveals; Companies that set customer loyalty as their main goal stand out in the industry globally. "As Trendyol, we apply our customer-focused business style in all markets we enter," he said.
In the "State of Fashion" report, which analyzes the trends in the global fashion industry, by the Business of Fashion platform, which keeps the pulse of the fashion industry in more than 100 countries, and Mckinsey, one of the world's most important research companies, Trendyol lists the third generation fashion brands as "game changers" in the global fashion industry. was shown among.
According to the analysis published on the Business of Fashion platform, these fashion brands, which produce fast, high quality, innovative production at affordable prices, prioritize customer loyalty and are defined as the third generation, are rewriting the rules of the game in the global fashion industry. In the “State of Fashion 2024” report, Trendyol was included as the only Turkish brand among the “game changing” third generation brands. According to the report, they not only offer their products faster and more cost-effectively, but also zamThird generation companies, which now adopt customer loyalty as their main goal, are quickly becoming the new playmakers of the industry.
In the analysis of Business of Fashion and Mckinsey examining the global fashion industry, it was pointed out that the rise of fashion brands that are strong in terms of production, have their own supplier ecosystem, and make data-based design and production is inevitable. The report is the same zamNowadays, third generation companies are not only driven by affordable price policies but also by zamIt has been revealed that they stand out with their wide range of product options and innovative and interactive strategies aimed at increasing customer loyalty. In the "State of Fashion 2024" report, Trendyol was included among the globally prominent fashion brands, underlining that it is a company born in Turkey.
"Consumers are shifting to new generation retailers"
According to the “State of Fashion 2024” report, third generation fashion brands attract the attention of consumers in western markets with their designs in line with the latest trends, their quality and affordable prices. According to the analysis; 40 percent of customers in the USA and 26 percent in the UK preferred third-generation fashion brands in their shopping preferences in the last 12 months. Third generation fashion brands stand out by offering quality and globally remarkable designs to the market at reasonable prices. Another result of the report is that third-generation fashion brands stand out with their effective and experiential use of social media that captures today's consumers.
Trendyol Group CEO Erdem İnan: “Today, textile products produced in Turkey are preferred by users in a wide geography, from Europe to the Middle East. We owe this primarily to the quality production power of our country. Trendyol branded products are produced by more than 400 domestic manufacturers all over Turkey. As the “State of Fashion” report reveals; Companies that set customer loyalty as their main goal stand out in the industry globally. "As Trendyol, we apply our customer-focused business style in all markets we enter," he said.
Underlining that the biggest transformation in e-commerce globally is happening in the supply chain, İnan said: “While marketplace models continue to develop, supply chain models in which manufacturers are directly included in the e-commerce ecosystem have begun to come to the fore. This puts countries strong in terms of production and logistics at an advantage in cross-border e-commerce. Turkey has both brands that produce quality products and very good suppliers that will meet its raw material needs. It can reach large markets in a very integrated and efficient way in terms of logistics, in the wide geography around Turkey. For all these reasons, Türkiye is an important production and logistics center. "The "State of Fashion 2024" report also underlines this transformation in the supply chain and the brands that have successfully evaluated this transformation," he said.
“There is great interest in Turkish products in all markets we enter”
Pointing out that products produced by domestic producers attract great attention in foreign markets. Believe: “Last year, we opened our first overseas office in Germany. Today, more than 1.5 million customers shop from more than 200 Turkish brands through Trendyol in Germany. They can access more than 350 thousand products through our platform. Close zamWe have now been selected as the number one fashion marketplace in Europe by the German Online Retailers Association (BVOH). In the last 12 months, the Trendyol application has become one of the most downloaded applications in Germany.
Our international expansion continued with Azerbaijan and the Gulf countries after Germany. We quickly became the most downloaded shopping application in Azerbaijan, Saudi Arabia and the United Arab Emirates. This year, we opened our November campaigns abroad for the first time. We have achieved successful results together with our vendors. We received over 60 million visits in Azerbaijan throughout November. While nearly 4 million products were sold, the prominent categories are; clothing, home-living, fast moving consumer goods and cosmetics. We are pleased with the interest of our customers in the Gulf countries in Turkish products. More than 9 million products labeled 'Made in Turkey' have been sold in these countries since August, when we started our operations. By the end of this year, we will enable more than 60 thousand of our sellers to sell to the Gulf countries with a single click. As of this year, we have reached 3 million international active customers. Worldwide in 2024; "We aim to deliver 170 million products to our 12 million active customers through 38 million orders," he said.
Source: (BYZHA) Beyaz News Agency
