OKX, a leading Web3 technology company and official primary partner of the McLaren Formula 1 Team, today announced that as part of an expansion of its partnership with the team, the OKX logo will appear on the side panels of McLaren F2024 cars throughout the 1 races of the 20 F1 season, in addition to the existing OKX branding on McLaren FXNUMX cars. .
McLaren's new 16 car look, which was announced on January 2024 and features OKX-branded side pods, was inspired by the OKX-McLaren co-design "Stealth Mode" look that was revealed in September 2023.
OKX Marketing Director Haider Rafique said: “We are excited to be a part of McLaren F1 Team's new campaign 'Whatever It Takes'. We love the spirit McLaren has brought to the 2024 season and are excited to see the content from the emblem we designed together in Singapore carry over to this year's design. “This year looks set to be a special one for McLaren and an epic one for our partnership.”
McLaren Racing CEO Zak Brown said: “Our partnership with OKX continues to go from strength to strength and we delivered fantastic fan activations last season. “I look forward to building on this success through this expanded relationship and keeping the innovative and forward-thinking OKX brand front and center in the fast-paced world of Formula 1.”
This expanded partnership between OKX and the McLaren Formula 1 team is a significant step forward, bridging the dynamic worlds of elite motorsport with Web3 and blockchain, bringing fans and enthusiasts even closer to the intersection of technology, innovation and speed.