Mercedes-Benz introduced its digital developments that will transform the customer experience at CES 9, one of the most important technology fairs in the world, held in Las Vegas, USA between January 12-4, hosting more than 130 thousand companies and more than 2024 thousand visitors. At the heart of these digital developments is a new MBUX Virtual Assistant that uses generative artificial intelligence and advanced 3D graphics. In this way, interactions become more natural, intuitive and personalized. Working on the new Mercedes-Benz Operating System (MB.OS), developed from scratch in-house, MBUX Virtual Assistant paves the way for an extraordinary digital experience.
MBUX Virtual Assistant delivers a hyper-personalized user experience
MBUX Virtual Assistant, introduced at CES 2024, offers a new face that interacts naturally and empathically with the driver, based on MB.OS as the most human-like interface of a Mercedes-Benz ever. It uses productive artificial intelligence and proactive intelligence to make life easy, convenient and comfortable by adapting to customer needs. Leveraging the power of MB.OS as well as advanced three-dimensional game engine graphics, MBUX Surround Navigation seamlessly combines route guidance and assistance. Working with the field integration of MB.OS, this advanced feature allows you to see the car's surroundings in real time. zamIt informs the driver by matching it with real-time situations.
Music in rhythm with driving style
Mercedes-Benz also introduced a number of groundbreaking entertainment features at CES 2024 through two industry-first partnerships. MBUX SOUND DRIVE, which Mercedes-AMG collaborated with American entrepreneur will.i.am to launch, brings music to the driving effects with its advanced software. zamIt provides instant response and connects the vehicle hardware to the music software through sensitive 'in-car signals'. MBUX SOUND DRIVE, which can synchronize with other in-vehicle 'signals' as well as pre-determined parameters ranging from acceleration and braking to energy recovery and steering angle, can work in accordance with windshield rain sensors, for example, to provide relaxing rhythms to reduce stress and increase concentration in harsh weather conditions.
Mercedes-Benz's cars are now a lively concert hall
Mercedes-Benz also joins forces with Audible and Amazon Music to leverage the power of Dolby Atmos in in-car storytelling. With this collaboration that will bring every sound heard to life, vehicle occupants are at the center of a dynamic, concert hall-like audio experience that includes audiobooks, podcasts and music. The third generation of MBUX for new Mercedes-Benz E-Class and CLE Coupé and Cabriolet customers is planned to start in Q2024 3 via remote update. Customers with Audible and Amazon Music accounts can access both apps and related content in Dolby Atmos.
G-TURN with Electric G-Class
Mercedes-Benz put on a flashy show with the fully electric, camouflaged prototype of the highly anticipated iconic G-Class at CES 2024. Every in the industry zamG-Class, which currently has its own fan base, demonstrated its performance claim again by exhibiting its 720-degree rotation feature with its brand new electric version at the G-TURN show.