Borusan Otomotiv is the distributor in Türkiye; BMW Group, which includes the BMW, MINI and BMW Motorrad brands, plans to complete 2023 with all zamIt finished with a sales record of all time. BMW Group, which increased the total sales of all models by 6,5 percent and delivered 2 million 555 thousand 341 units, also exhibited a remarkable performance in the Turkish automotive market. BMW, which is the leader in the Turkish electric premium vehicle market, increased its total sales in the Turkish automotive market by 32 percent, while MINI sales increased by 90 percent, breaking a historical record.
With the decrease in the semiconductor chip crisis and availability problems in the automotive industry, the BMW Group closed 2023 with a record. Having delivered a total of 2 million 555 thousand 341 units worldwide, BMW Group's full electric car sales reached 74,4 thousand 376 units with an increase of 183 percent.
BMW World Leader in the Premium Segment
Maintaining its worldwide leadership in the premium segment, BMW delivered 7,3 million 2023 thousand 2 cars in 253, increasing its total sales by 835 percent compared to the previous year. BMW, which brought 330 thousand 596 vehicles to the roads in the electric car category, increased its sales by 2022 percent compared to 92,2. The share of electric cars in the total vehicle sales of the BMW Group, which delivered 113 thousand 458 electric cars only in the last quarter of the year, was 15 percent. While the fully electric New BMW iX2023 and New BMW i1 will be BMW's locomotive models in 4 sales, the addition of the New BMW i5 to the product range enabled the brand to offer its fully electric model to customers in every segment. BMW Group will continue to expand its product range by launching the fully electric Touring model of the New BMW 5 Series in 2024.
More than 200 Thousand Cars Sales from BMW M
BMW M crowned this important milestone with record sales. The brand, which increased its deliveries by 2022 percent compared to 14,3, sold 202 thousand 530 cars and sold all zambroke the record for moments. BMW M's best-selling car in 2023 was the New BMW i4 M50, the first fully electric M model. BMW M's electric product range, which launched the New BMW M2, New BMW XM and New BMW M3 Touring; It continued to expand throughout the year with the New BMW i5 M60 and the New BMW i7 M70.
Interest in the Electric MINI Model Increased
BMW Group's iconic brand MINI sold a total of 2023 thousand 295 cars in 474. The number of fully electric MINIs within this figure increased by 3,5 percent compared to the previous year, reaching 45 thousand 261. Thus, 15,3 percent of the total sales figure consisted of the fully electric MINI model. MINI, which has the vision of becoming a fully electric brand in 2030, is preparing to introduce the completely renewed, digitalized and electrified new generation MINI family to automobile enthusiasts in 2024.
BMW Group Brands Broke a Record in Turkey as well
BMW, which is the locomotive brand of the BMW Group, of which Borusan Otomotiv is the distributor in Turkey, increased its sales in the Turkish automotive market by 32 percent. BMW sales, which were 2022 thousand 18 units in 56, increased to 2023 thousand 23 in 801. BMW, which closed the year as the leader in the electric premium vehicle market, sold a total of 3.745 fully electric cars.
All in MINI Turkey ZamBroke the Record of Moments
MINI delivered a total of 2022 cars in Turkey in 90, when it increased its sales by 2023 percent compared to 2. All in Turkey zam43 percent of the sales of the brand, which managed to break the sales record of those times, was made up of the Countryman model in the SUV segment. MINI's share of electric car sales in Turkey reached 15 percent, exceeding BMW Group's electric sales rate of 18 percent worldwide.
As a result of these results obtained in MINI, Borusan Otomotiv achieved success in becoming the largest importer of the brand.
Record Sales in the 100th Anniversary of BMW Motorrad
BMW Motorrad increased its total sales by approximately 2023 times compared to the previous year, reaching 3 units in 4.628. One third of the sales were made up of the fully electric maxi scooter model CE 04. BMW Motorrad strengthened its position as the most preferred brand in this segment, with a 750 percent share in the motorcycle market with an engine volume of 36cc and above.