The brand celebrates the 70th anniversary of Giulietta Sprint, the legendary model of Bertone designer Franco Scaglione, nicknamed "la fidanzata d'Italia" (Italy's lover), which is the symbol of Bertone designer Franco Scaglione's mastery, as well as the 50th anniversary of Giorgetto Giugiaro, which represents a turning point in the history of the brand with its commercial success. It celebrates the XNUMXth Anniversary of the Alfetta GT, the iconic coupé based on the Alfetta.
Alfa Romeo pays tribute to the models with two new logos designed by the Alfa Romeo Design Center (Alfa Romeo Centro Stile), reflecting the distinctive features of the Giulietta Sprint and Alfetta GT, both icons of their era.
Alfa Romeo starts 2024 by celebrating two important anniversaries. The brand is very popular and commercially successful; It pays tribute to two unforgettable cars that have an important place in Italian automotive history: the Giulietta Sprint, introduced in 1954, and the Alfetta GT, which hit the roads in 1974. To celebrate the anniversaries of these special models, which reflect two different periods and are both loved in their own way, Alfa Romeo Design Center (Alfa Romeo Centro Stile) designed two new logos.
The logos, consisting of minimalist and elegant lines, in the same font as on the bodywork, remind us of the unique characteristics of the two cars. The new logos will appear at club and brand events throughout 2024, reflecting their homage to the two models beloved by Alfa Romeo fans.
Celebrations at the Alfa Romeo Museum
The Alfa Romeo Museum in Arese, Italy, has already announced two events to celebrate these important anniversaries. The first of these will be carried out with people who take an active role in the projects developed as well as with unpublished materials in the Documentation Center in the museum. It was also launched in 2018 and explores the history of Alfa Romeo; The "Backstage" conference will be held with the explanations of historians, designers and mechanics. The conference will focus on Alfetta GT and a special program for Giulietta will also be included. Same zamAt the same time, a parade will be held to which the owners of the Alfa Romeo model will be invited.