Hyundai challenges its Chinese rivals

Hyundai has many years of experience in the automotive industry. The Korean brand learned from every mistake it made and produced more successful models. Hyundai, which has a higher quality and more prestigious image compared to Chinese automobile companies, has come to the fore especially in electric vehicles. The company continues its efforts to become a leader in electric car design and technology.

Ambitious statement from Hyundai Australia

Hyundai Australia's COO, John Kett, said in an interview with the website CarSales that they are superior to their Chinese competitors.

“I think we are zamFrom now on, we will be a more premium brand than the Chinese. They may be a little ahead in terms of technology right now, but we are closing that gap. Also, our biggest advantage is that our vehicles are constantly renewed. The effect of technology on price is zam"It will come to light."

Kett also stated that they will not return to the strategy of selling with low profit margins as before. Hyundai wants to differentiate itself further from its competitors technologically by continuing its R&D investments.

Hyundai's huge factory investment

Hyundai recently decided to expand its facility in Ulsan, one of the largest automobile factories in the world. Hyundai aims to produce more than 200 thousand electric vehicles per year in this factory.

The Ulsan factory can currently produce 1.4 million cars per year. In this way, Hyundai plans to gain a stronger position in the electric vehicle market.