Toyota Recycles Batteries of Its Hybrid Vehicles!

Toyota collaborated with Redwood Materials to recycle the batteries of its hybrid vehicles and use them in its electric vehicles. In this way, Toyota aims to increase sustainability in the battery ecosystem and increase brand value.

Toyota Will Reuse Batteries in Its Hybrid Vehicles

Toyota has been producing hybrid vehicles for more than 20 years. The batteries of these vehicles are zamBecause it gets old, it needs to be recycled. Instead of throwing away these batteries, Toyota plans to recycle them and use them in its new electric vehicles, thanks to its agreement with Redwood Materials.

This project is an important step taken by both Toyota and Redwood to ensure sustainability in the battery ecosystem. By recycling the batteries of its hybrid vehicles, Toyota aims to obtain the raw materials it needs for its electric vehicles and reduce costs. Redwood, on the other hand, supplies the materials obtained from recycled batteries to be used in Toyota's new batteries.

Toyota Aims for Leadership in Electric Vehicles

Toyota aims to become a leader in the electric vehicle market by recycling the batteries of its hybrid vehicles. Toyota has increased its competitiveness in both the American and European markets by increasing its electric vehicle models in recent years. Toyota's retro-futuristic electric models such as Ioniq 5 and Ioniq 6 attracted great attention. Toyota plans to meet the expectations of the market with a larger electric SUV model in 2024.

Toyota, same zamCurrently, it continues to work on hydrogen vehicles. The concept model, which Toyota calls N Vision 74, draws attention as a hydrogen high-performance vehicle. This model reflects the design and spirit of Toyota's first model, the Pony Coupe.

Toyota Increases Brand Value

Thanks to these efforts, Toyota also increases its brand value. In the 'Best Global Brands 2023' research conducted by Interbrand, Toyota increased its brand value by 18 percent to 20,4 billion dollars. In this way, Toyota ranked 100nd among the top 32 brands.

Toyota aims to be carbon-neutral in the production process starting from 2035 and to make its vehicles carbon-neutral by 2050. Toyota is also realizing a part of this plan with the battery production facility it established in North Carolina.