Last month, Toyota brought a brand new breath to the automobile world, introducing an SUV model in addition to the traditional sedan model Century. This special vehicle will be sold for approximately $167,000 at current exchange rates and will only be available in the Japanese market. Toyota's President Akio Toyoda states that the Century SUV targets young buyers and that this model will appeal not only to the sedan version of the Century but also to young drivers.
Century SUV: Meets Youth
In an article published in the official Toyota Times magazine, Toyoda emphasizes that the Century SUV was designed in line with the expectations of the young generation. Aiming to change the perception that the previous Century model is not suitable for young drivers, Toyoda states that its flagship is now "Japan's top premium, driver-focused car, not Toyota's."
Changing Zammoments: Transformation in Toyota's Parking Lot
Akio Toyoda expresses the change in the company's main office parking lot, underlining the transition from a period when there were only Century cars to today's diversity. Stating that the preferences of senior executives are now on models such as Alphard and Vellfire, Toyoda states that the Century SUV was designed in accordance with this changing trend.
Century Models and Special Sales Network
The article emphasizes that Century models can only be sold by sales and engineering experts called "Century Masters" at certain dealers. These experts work at selected dealers authorized to sell the Century model. This special sales network allows Century to sell not only automobiles but also zamIt shows that there is an automobile culture at the moment.
Century Model in the European Market
In the last part of the article, a question is asked to the readers and they are invited to think about what impact the Century model can have on the European market. It is a matter of curiosity whether Toyota's flagship model can leave its competitors behind in the European market.