BMW is taking determined steps towards becoming a manufacturer targeting young generations. The brand, which does not intend to make radical changes in its design language, is launching an impressive marketing campaign despite criticism. Here are the toys at the center of this breakthrough: The second generation X2 and its electric brother, the iX2.
Exciting Trailer: Rendezvous with Fortnite
Despite Design Criticisms
Ignoring criticism, BMW continues its determination to preserve its design language. However, this determination does not hinder the brand's desire to appeal to young people.
Fortnite Miracle
X11 and iX2, which will be officially introduced on October 2, share the first clues of this exciting process through the popular video game Fortnite. On a virtual island called “Hypnopolis”, BMW's iconic “Four Cylinder” building awaits players. It is possible to explore this virtual world with the island code "3541-0917-2429".
First Look: X2 and iX2
New Generation SUV Models
The new X2 and iX2 stand out as the stars of BMW's strategy for young people. Their launches will highlight the brand's dynamism and future-oriented technological approach.
Innovation and Driving Experience
The electric iX2 is the same, not just in its design. zamIt will also attract attention with the innovations it carries at its core. This model, in which BMW combines driving pleasure with electricity, is a candidate to attract the attention of young drivers.
Launch Date and Expectations
October 11 Launch
The launch, which will take place on October 11, excites automobile enthusiasts. BMW will share all the details of the X2 and iX2 at this event.
Close Relationship to X1 and iX1
X2 and iX2, the mechanical siblings of X1 and iX1, had previously come to the fore with test drives. These similarities show that the BMW family for young people is expanding.
BMW is taking a bold step towards young people with its X2 and iX2 models. This unique connection with Fortnite can bring a different perspective to the world of automobiles.