China's largest automotive manufacturer Chery organized Turkey's first “Chery with Love - With Chery With Love” (WCWL) event on the land of Kemer Country Forest House. Families with TIGGO 7 PRO and TIGGO 8 PRO were invited to the event and about 80 people attended.
Short zamThis event of Chery, which entered the Turkish market as soon as possible, pleased TIGGO users. Games such as volleyball, football, tennis, mini golf, Jenga and air hockey were held at the event. The entertainment brought by sports allowed car owners to have pleasant moments. In addition, many young car users created a lively and sporty picture. Chery also brought in a professional team for flower pot arrangement training for the female guests. Chery rewarded the winners with toys in the graffiti competition she organized for children. As a result of the examinations, Chery determined that the satisfaction with this event reached 100 percent.
Chery perception develops with WCWL
The reason for Chery's rapid development in the global market is not its rational focus on “Technology-Based Enterprise”; same brand zamAt the moment, it is considered as giving too much importance to user communication from a perceptual point of view. Chery each zammoment listens to the voices of users, cares about the feelings of customers and constantly improves the user experience. Under the value concept of co-creation, win-win and joint progress with users, the “With Chery-With Chery With Love” (WCWL) vehicle owner platform was established. This allows Chery to connect more closely with users and the opportunity to co-create value with more users in a growing ecology.
It is also done in different countries.
As of 2023, WCWL has held more than 150 events around the world. These events were held for customers in countries such as Russia, Central Asia, Brazil, Chile, Mexico, Peru, Kazakhstan, Iraq, Bahrain, Saudi Arabia, Kuwait, Qatar, Egypt, South Africa and Ecuador. These colorful car owner events, with the participation of 9 people, create a beautiful scene in the automobile world. Events such as the “Gold Star” search in South Africa or the President's Day Owner's Dinner in Kazakhstan or the New Year's Marathon in Kuwait have become classic examples of local user operations.
Getting stronger in Turkey
Turkey stands out as a strategic market that Chery attaches great importance to. Chery established 25 sales and service points in a short time. Since its launch in March 2023, Chery's sales have also been gradually increasing. In addition to organizing high-level user events, Chery Turkey also established three official user social platform groups for vehicle owners. The group helps customers solve practical problems and answer their questions.
Standing out as the first Chinese automobile brand to initiate a globalization strategy, Chery has exported to more than 2001 countries and regions around the world in more than 20 years since the first batch of products was exported abroad in 80. Chery achieved cumulative global vehicle sales of over 11,2 million. Chery is also China's passenger car export champion for 20 consecutive years, and last year became the first Chinese auto brand to exceed 450 annual overseas sales. Having successfully completed the first vehicle owner event in the Turkish market, Chery focuses on providing the most accurate and efficient service possible to every vehicle owner, adhering to the "Customer-oriented" concept. While Chery plans to continue its customer events in Turkey without interruption, she wants to emphasize the warmth and sincerity of the brand.