Ford Turkey, which offers its customers the opportunity to examine selected Ford models wherever they are, with Ford Digital Studio, takes its pioneering approach in technology one step further. The company is bringing Ford Digital Studio to the Metaverse universe, breaking new ground in the automotive industry within the scope of the "live the future today" discourse.
Taking the lead in the field of digitalization as well as vehicle technologies, Ford Turkey continues to reach its customers on the most innovative digital platforms. As a brand that “makes the future live today”, it also takes its place in Metaverse, which has recently become the attraction point of those who are interested in technology and attracts attention with its parallel virtual world feature. Ford Turkey, which raised the bar in customer experience by implementing its innovative technological application “Ford Digital Studio” in 2020, is now establishing Turkey's first digital studio in the Metaverse universe with this innovative application.
Ford Digital Studio Metaverse fills an important place in Ford's picture of the future of the automotive world and the story behind it. The project, which draws attention with its design and content, as well as emphasizing the pioneering role of the brand in technology, already reveals the future of the transforming automobile world.
Electric vehicles, interactive games
Visitors to the ground floor of Ford Digital Studio in Metaverse first greet Europe's most powerful electric commercial vehicle, the E-Transit, and the iconic Ford Mustang-inspired electric SUV Mustang Mach E. Visitors who can access the website with detailed information by clicking on the vehicles can also examine the AR versions of the vehicles by scanning the QR Codes next to the vehicle on their phones. Those who visit Ford Digital Studio have the opportunity to examine the Ford Tourneo Courier, Ford Kuga and Ford Puma models in detail. In the same area, those who wish can reach more detailed information about the company and the latest developments through Ford Turkey's social media and website links. In addition, it is possible to have direct conversations with the customer representatives who are available online at the welcome booth between 12:00 and 22:00 every day.
On the first floor of Ford Digital Studio Metaverse, there are various concept areas. "Ford Performance Corner", which offers the opportunity to experience the performances of Ford vehicles, and "Ford E Corner", the hologram interaction area where E-Transit and Ford charging station are located, are some of them. On the top floor of Ford Digital Studio Metaverse, there is an area for events.
Ford Digital Studio Metaverse, located in Decentraland, covers an area of 6 parcels. Visitors entering Decentraland simply type “goto 33.140” to go to Ford Digital Studio Metaverse.