Chery used its 2026 International User Summit in Wuhu, China, to outline a strategy that reaches beyond car manufacturing. The company plans to expand its electric-vehicle business, invest in artificial intelligence and robotics, grow local production in international markets, and develop a broader mobility ecosystem by 2035. The summit brought together more than 2,000 industry representatives from over 130 countries.
What are Chery’s sales and growth targets?
Chery Group Chairman Yin Tongyue said the company sold 2.2 million vehicles worldwide during the first nine months of 2026, including 900,000 next-generation electric vehicles. Chery currently ranks ninth among global automakers, according to Tongyue. The company aims to reach fifth place first and then pursue third place.
Chery is also using partnerships to strengthen product development and technology. Tongyue cited the company’s collaboration with Jaguar Land Rover as an example, pointing to the new Freelander as a product that brings together the partners’ expertise. He described Toyota’s manufacturing reliability and Tesla’s technology-led transformation as approaches Chery studies.
Why does Chery want to expand beyond car manufacturing?
Chery says it has invested $15 billion in areas beyond traditional automotive production. Its work includes artificial intelligence, robotics, drones and tractors, alongside vehicle technologies such as electrification and autonomous driving. The strategy aims to create products and services for a wider range of mobility and technology needs, rather than relying solely on vehicle sales.
Tongyue said Chery expects to look substantially different by 2035. The company has not yet published a detailed timeline for each part of that transformation or announced separate investment budgets for its non-automotive projects.
How does Chery plan to increase local production?
Chery International President Zhang Guibing said the company operates in 130 markets and plans to establish new production locations to support local sales. Chery puts its current localization rate at 20% and aims to raise it to 70% by 2035.
The plan combines local manufacturing with adapting vehicles to the needs of individual markets. Chery has not provided a complete list of countries that may receive new factories. Its stated direction is to bring production closer to customers and reflect local preferences more directly in its products.
What is Chery planning for the Turkish market?
Fenghuo Si, Chery International Vice President and Chery Turkey President, described Turkey and Turkish customers as important to the company. He said Chery is working to introduce new products and technologies to Turkey as soon as possible. Also highlighted the company’s dealer and service network and identified customer satisfaction as a priority.
Chery has not announced which new model will arrive in Turkey or when it will go on sale. Its signal an intention to develop the market over the long term, but a specific product launch schedule remains unconfirmed.
What are the new TIGGO 7 and TIGGO X7 like?
Chery presented the new TIGGO 7 and TIGGO X7 at the summit’s Brand Night under the theme βTogether. For Family.β The two SUVs address different everyday and driving needs.
New TIGGO 7: The model focuses on family use, with a spacious cabin, up to 505 liters of luggage capacity and more than 20 active safety and driver-assistance functions.
New TIGGO X7: Introduced as the first mass-produced model in the TIGGO
Chery has not confirmed which markets will receive the new models or when sales will begin. Former footballers Peter Crouch and Edwin van der Sar attended the event alongside families and Chery brand ambassadors from several countries.
What do Chery’s plans mean for the company?
Chery’s announced strategy has three connected parts: increase vehicle sales, invest in technologies beyond conventional carmaking, and produce more vehicles close to the markets where customers buy them. The new TIGGO models represent the product push, while the 70% localization goal points to a major shift in the company’s global manufacturing footprint.
For Turkey, Chery has expressed its intention to bring new products and technologies to the market, but has not yet named a model or set a launch date. More broadly, the company’s 2035 vision signals a move from primarily being an automaker toward becoming a technology-led mobility group.
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