In Turkish automotive marketimportant developments are taking place. In 2025, MAİS reached the highest sales figures in its history together with the Renault, Dacia and Alpine brands. As the market grows and competition increases, these brands are setting ambitious goals for the future. Total number of salesIt was recorded as 1 million 368 thousand 400 and this figure created a record in the sector. In this success, Renaultand its successful models played an important role.
Renault’s Market Performance
Renaultin the Turkish automotive market total market shareIt maintains its leading position in the automobile market with 10.5 percent and 12.1 percent. This makes Renault the best-selling brand in both total sales and the automobile segment. Especially ClioAnd Megane SedanModels such as these attract attention in terms of sales figures. Clio became Türkiye’s best-selling car with sales of 51 thousand 717 units in 2025. Megane Sedan ranked second with sales of 48 thousand 99 units, reinforcing Renault’s priority in the market.
The Rise of Dacia
The Dacia brand attracts attention with domestic production. Sandero Stepwayis the leader in the B-SUV segment with sales of 23 thousand 699 units. This figure reveals the impact of Dacia’s domestic production. Dacia models will meet more users in the coming period.
Vision for the Future
MAİS is not only limited to the current period, but has a strong road map for 2026. Chairman of the Board Bahaettin Tatogluis taking assertive steps in terms of its innovative product range, increasing domestic production capacity and integrating electrification-oriented models into the market. In this context, New Renault ClioAnd Renault BorealImportant new launches such as are planned. They aim to increase their market share with electric and hybrid solutions.
Production Plans and Models
Among the prominent production plans for 2026, it will be produced at Oyak Renault Automobile Factories. New Renault Clio, with make-up Megane E-TechAnd scenicIt is located. Additionally, the renewal of Dacia’s models such as Sandero, Sandero Stepway and Jogger is noteworthy. alpineFor the brand, it is aimed to reach a wider audience with the A390 model.
Communication and Sales Strategies
MAİS draws attention with its customer-oriented approach. Digital sales channels are being strengthened and the dealer network is being optimized. These strategies aim to support long-term sales performance. Elements such as the development of electric vehicle infrastructure and renewable energy integration are planned in line with sustainability goals. In order to enrich the user experience, financing options, maintenance and service campaigns are also prioritized.
Quality and Reliability
As an important element of the Turkish automotive ecosystem, MAİS continues to raise quality and reliability standards at every stage from production to sales. The achievements and future plans achieved in 2025 create a strong road map for the sector.
