BMW’s new generation Neue KlasseThe first mass production representative of architecture iX3, is taking the European market by storm. According to the statements of BMW Italy CEO Massimiliano Di Silvestre, the intense interest in the model has exceeded expectations and has already filled almost the entire European production quota planned for 2026. This explosion in demand is considered a concrete indicator of customers’ trust in the brand’s new electric vision.
Debrecen: Factory of the Future
iX3in Hungary, the production base of Debrecenfacility is the first to be designed with virtual planning and digital simulation technologies. iFACTORYIt has the feature of being . In the facility, where the assembly of test vehicles started within the scope of mass production preparations, every step from logistics to assembly lines was optimized through digital twins. This modern infrastructure allows Neue Klasse models to be produced with high efficiency.
Sustainability and Technology Showcase
New iX3, not just an electric crossover, but also a sustainabilityicon. Approximately one-third of the materials used in the production of the vehicle are obtained from recycled secondary sources. BMW, this greenIn addition to the move, it also includes internal combustion, hybrid and hydrogen solutions from 2028. technology neutralityIt aims to maintain its flexibility in the market by maintaining its strategy.
