Well-established name in the automotive world Mercedes-Benzis experiencing one of the brightest periods of its history in the Turkish market. The brand, which closed 2025 with all-time sales records in both the automobile and light commercial vehicle segments, is preparing to celebrate the 140th anniversary of the invention of the automobile in 2026. Chief Executive Officer of Mercedes-Benz AutomotiveIn Şükrü Bekdikhan’s words, the next two years will be the richest product launch period in the brand’s history.
2025: Highest Sales Figures in the History of the Republic
2025, despite economic fluctuations and high interest rates Mercedes-BenzIt was recorded as a “year of records” for . Within the total market size exceeding 1 million 368 thousand units throughout the sector, Mercedes-Benz increased its sales by 11% compared to the previous year. 33 thousand 374 automobilesreached its sale. This figure surpassed the brand’s previous record of 32 thousand 666 units, set in 2016. Mercedes-Benz Automotive Automobile Group Sales and Marketing DirectorDr. Nadine Adam credits internal combustion models as the architects of this success. C-Classon the electrical side EQBHe pointed to the model. Especially the completely new electric vehicle launched in the last quarter of 2025. CLAstarted a new era in the brand’s electrification journey.
2026 Launch Shower: 40 New Models on the Way
Mercedes-Benzaims to cement its title as “the brand with the most models in the premium segment” in 2026. Şükrü Bekdikhan emphasized that the product portfolio will expand more than ever with nearly 40 new vehicles to be offered globally. Türkiye’s calendar is quite busy:
- Second Quarter:All electric new GLBAnd GLCwill be offered to the market. Gasoline with makeup S-ClassAnd Mercedes-Maybach S-Classwill be on the road.
- Third Quarter:The highly anticipated all-electric C-Classand renewed EQSwill be on sale.
- Fourth Quarter:Electric GLAand internal combustion C-Classwill be added to the product range.
- For Performance Enthusiasts:all electric Mercedes-AMG GT 4-Door Coupéand coming in 2027 AMG GT SUV, will combine luxury and speed.
Digital Transformation: Online Store Success
Mercedes-Benz‘s new sales model, which combines the physical agency structure with digital, has made Türkiye a pilot country worldwide. in 2025 Mercedes-Benz Online StoreSales through the company increased by 18% and reached 4 thousand 731 units. This model, whose share in total sales reached 14.2%, proved how strong the demand for transparent pricing and accessibility is in luxury consumption.
Turkish Engineering Signature in Light Commercial Vehicles
On the light commercial vehicles side Mercedes-Benzhas achieved a special success for Türkiye. Executive Board Member Tufan Akdeniz stated that they showed a strong performance with sales of 9 thousand 850 units in 2025. However, the real exciting development will happen in 2026: eSprinterTürkiye will be the first market in the world where it will be converted into a minibus with Turkish engineering and offered for sale with this certification. Additionally, it will be put into operation starting from 2026 VAN.EAIts electric architecture will redefine luxury standards in light commercial vehicles. The first representative of this architecture VLEmodel will appear on Turkish roads in the last quarter of the year.
Future Forecast: Electric and SUV Focused Growth
Mercedes-Benzmanagement expects the market to remain at a level similar to last year in 2026. The professionalization and digitalization of the second-hand market will play a critical role in the brand’s growth strategy. Anticipating that the demand in the premium segment will continue through electric vehicles and SUV models, the brand will continue to lead the industry in its 140th year with the responsibility of being the inventor of the automobile.
