Türkiye, the Center of the 2030 Strategy

PeugeotIn line with the global vision of , Türkiye is not only a regional production center, but also key actor in the high-tech production ecosystemIt is positioned as. The road map pointed out by Favey, Tofaş’s central role in reaching the target of 1.5 million vehiclesIt brings Türkiye’s industrial capacity and R&D power to the forefront of international competition. last year Global sales performance of 1.1 million vehicles, for this year Sales of 919 thousand vehicles worldwideFigures like these clearly reveal Peugeot’s dynamic growth structure.

In this context, in the Middle East and African markets Sales of 103 thousand units, Türkiye a central role in growthshows that he has undertaken it. Favey, Türkiye its key position in new generation production and design processesHe emphasizes that the on-site visit of R&D teams is of strategic importance. Tofaş’s strategic role in the 1.5 million targetis not just the sum of the numbers; It also acts as a bridge connecting target markets within and outside Europe.

Türkiye’s production infrastructure, not only vehicle production, high value-added components and technological integrationsIt is also taking important steps in its field. The value of the factory in Bursa is not limited only to its production capacity; Competency of the R&D teamAnd quality focused production approachBy merging with , it strengthens the ranking within the Stellantis family. Renewal of the leading Peugeot 408The process highlights the innovation power of the brand.

To be introduced at the Brussels Motor Show renewed 408is seen as a special turning point for Türkiye. Especially Ergonomic redesign of the steering wheel, It will be applied for the first time on the 208 modelWith this technical transformation, it enriches the consumer experience by taking driving comfort and technology one step further. These developments, Türkiye’s strengthens its position as a cosmopolitan production center.

Expert TravelerWith its and domestic production initiatives, Peugeot Türkiye is gaining strength in the light commercial vehicle segment through its K0 and K9 projects. Domestic production of Expert Van and Traveler modelsAnd automatic transmission versions, which are the basis of the new automotive economyThanks to this, the market share is expanding. Moreover Manual Gear Rifterand potential markets for light commercial vehicles are being evaluated. In this process strengthening domestic productionreinforces Türkiye’s critical role in the global supply chain.

Vision of growing togetherAll stakeholders in line with R&D investments that are planted like seedsby implementing increase economic valueaims. of Türkiye dedication to qualityAnd high production standardsBecoming an industrial center increases the confidence of global markets. In this process expansion of domestic production, quick adaptation to market demandsAnd technological transformationIt makes the competitive power of brands sustainable.

• Capacity optimization of Tofaş factoriesAnd R&D integrationproductivity increase with
• Increasing contribution to Türkiye’s sales volumeAnd medium term goalsstrategic steps for
• Renewed 408with difference in technology and designcreation
• Strengthening domestic production in light commercial vehiclesAnd maintaining market share

As a result, Türkiye’s strategic location, innovative production approach, And Rising capacity in domestic productionestablished itself in the world automotive market symbol of quality and trustpositions it as . This synergy Türkiye’s key role in reaching the target of 1.5 millionand creates a global reference point by going beyond regional growth.