Volkswagen, upcoming Zootopia 2launched a global partnership with Walt Disney Animation Studios to release the film. At the heart of this collaboration is a humorous pun referring to the city of Wolfsburg, where the brand is headquartered: Volkswagen models in the movie universe “Wolfswagen”will appear with its name. This clever joke turns the big studio partnership from being a forced marketing move. natural and memorableturns it into a touch.
Animated ID Series and Social Media Campaign
According to information from Volkswagen Japan, the company’s electric Inspired by the ID seriesThree special animated cars will be featured in the film. These tools are real-life ID.3, ID.4 and ID.7 Tourerwill refer to the models. As part of the collaboration, VW released these animated cars to generate interest for the film’s premiere on social media. Zootopia styleIt broadcasts short spots presenting These character-driven clips are for people who don’t follow the electric car agenda closely. to families and the wider publicaims to make it easier to reach.
Establishing an Emotional Connection with Popular Culture
For VW, this step includes electric models. with emotional storytellingIt is a continuation of the support strategy. The brand has used similar cinema collaborations before with the ID series (including ID. Buzz). This is done without overwhelming the audience with technical data. popular cultureIt is a smart method that provides quick access to potential new customers.
For moviegoers, this partnership means that Zootopia is a product of people who love to play with the real world and add hidden details to their movies. easter egg) adds a new layer to the splicing tradition. In this way, ID family, part of daily entertainmentbecomes visible.
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