In the automotive world groundbreakingWe are facing a change. For years, Ford has left behind its strategy of appealing to every segment and snowydecided to focus on models. In this context, Ford CEO Jim Farley, previous strategies are no longer sustainablestates that it is not. In particular, he points out the difficulty of competing with giants such as Toyota and Hyundai/Kia. This change means restructuring and changing direction of Ford’s business model.
Ford’s New Strategy
Ford’s new strategy high volumeRather than feeling pressured to target low-profit mass markets, more niche and high marginIt is based on turning to models. Farley states that the goal of being a single manufacturer is invalid in the long term. of the company financial difficultiesIn this period when it is faced with changing its business model emotionaland aims to reshape it with iconic vehicles. With vehicles such as the Mustang GTD, Bronco Raptor and F-150 Raptor R performanceAnd adventureIt aims to gain a place in the hearts of consumers by prioritizing the emotion.
Challenges in the Turkish Market
The reflections of Ford’s global strategy on the Turkish market remain limited. applied in Türkiye engine displacement tax, Ford’s models with high engine volume final pricesIt affects deeply. Prices of vehicles such as Mustang GTD, SCTAnd VATAs it increases with additional burdens such as, it becomes inaccessible for potential customers. For example, the price difference between a 1.6-liter version and a 3.0-liter version can almost double due to tax brackets.
Impact of Motor Taxes
Engine volume taxes in Türkiye, high performanceThe additional burdens it creates on vehicles seriously affect the sales of these vehicles. High engine volume vehicles are more popular in global markets. expensivepositioning leads to the exact opposite of the situation in Türkiye. This is Ford’s emotional productslimiting its ability to implement its strategy in the Turkish market.
Market Dynamics and Consumer Behavior
With Ford’s new strategy, high performance and emotional carsThere is an effort to create a customer base in this regard. However, due to high engine volume taxes, the demand potential of such model vehicles in the Turkish market is quite low. Compared to the prices abroad, these vehicles have almost no purchasing power in Türkiye. This is for Ford to maintain its presence in the local market. riskIt creates.
In conclusion
In the light of all these dynamics, the reflections of the new direction determined by Ford in Türkiye display a very complex structure. Emotional and high volume modelsThis target is far from being compatible with Türkiye’s current tax structures and economic dynamics. This poses a major challenge for the company to establish itself as a permanent player in the Turkish market.
