ford, officially put an end to the rumors that have been discussed for a long time in the automotive world. What Ranger PHEV(Plug-in Hybrid) nor Ranger Super Dutyvariants will not be available in the United States (US) market. While spy photos and general demand for hybrid technology have kept the rumors going, the company has confirmed that these variants will be compatible with its current pickup range in the US. location conflictHe thinks he will create it.
Strategy of Not Creating Competitors in the Current Range
Ford’s decision stands out as a logical strategy when looking at the showroom map. The situation is clear on the plug-in hybrid front:
- Maverick Hybrid:It meets the need for an accessible and reliable business tool.
- F-150 Hybrid:It offers a versatile option for those who want better consumption and high traction power.
- F-150 Lightning:It targets buyers in the all-electric pick-up market.
In this table, it was evaluated that the Ranger PHEV will be a product that falls between and overlaps with these three pickup trucks currently offered by the brand.
Super Duty Needs Are Met by F-Series
There is a similar situation on the Ranger Super Duty side. Heavy load and demanding duties in the US market, full size for years F-150‘s and heavy duty Super Dutyundertaken by the models. Ford believes this current duo is better suited to local needs than a souped-up mid-size Ranger. It is stated that the pre-production Ranger Super Duty tests seen in Michigan are only a part of the engineering work.
The Equation is Reverse in International Markets
Outside the USA, the situation is completely different. Ranger is the best-seller in 21 of the 180 markets where it is sold and is Ford’s only pick-up model in many countries. Therefore, expanding the range makes much more sense by covering more missions in these markets where alternatives like the F-150 do not exist.
