In this period when the automotive industry is changing rapidly, Doğuş Otomotivis taking firm steps towards the future with its 2025-2026 strategies. Adopting an electric and mobility-oriented growth model, Doğuş Otomotiv not only meets domestic market demands but also takes important steps towards increasing customer satisfaction through digital transformation. The increasing visibility of electric and hybrid vehicles and changes in the dynamic structure of the market further advance the company’s goals.
2025 Performance and Market Dynamics
The year 2025 is recorded as a period in which there is a serious revival in automotive demand despite economic uncertainties. ODMDAccording to data, the total market increased by more than 10% in the January-November period. 1 million 176 thousand unitsexceeded. Especially carThere was an increase of 10.96% in the market and 7.13% in the light commercial vehicle market. The reason behind this increase is the effectiveness of the strategies determined by Doğuş Otomotiv. The fact that the growth rates in November were above the average of the past 10 years clearly shows the positive impact of these strategies on the market.
2026 Predictions and Strategic Goals
By 2026, the stability provided by central banks and consumer confidence are expected to increase. During this period, the demand for electric vehicles is expected to continue increasing. Doğuş Otomotivhas created a technology and data-focused road map to ensure that the market gains an electric vehicle-focused structure. With the steps taken to strengthen the mobility ecosystem, service and mobility investments will be accelerated.
Important Steps for Electric Vehicles
In 2025, thanks to the investments made in electric vehicles, 4 new high voltage battery repair centers were opened in the field, increasing the total number of repair centers to 7. A total of 48 provinces by the end of the year 620 charging socketWith D-Charge, it increased its operational power. Moreover Dogus MarineBy strengthening digital transformation and innovation competencies through its brand, strategic steps were taken in the field of venture capital.
Innovations in Audi and Other Brands
In line with 2026 targets, Audi TürkiyeThe model starts its attack. New model introductions, which started with the e-hybrid version of the A6 Sedan, will continue with the plug-in hybrid versions of the RS5. Moreover, VolkswagenAnd porscheInnovative products will be launched in brands such as; in this process CUPRA BornAnd SEAT IbizaModels such as these are also planned to be introduced. All these innovations support the rapid transition of brands to electric infrastructure and increase the competitiveness of the market.
Digitalization and Customer Experience
The strengthening of digitalization enriches the customer experience. The fact that the number of charging points per vehicle in Türkiye exceeds the European average and the development of fast charging infrastructure is of great importance in achieving a 30% share in the market. Doğuş Otomotivaims to create a competitive structure with digital sales channels and innovative financial models. Thus, various solutions are offered to increase customer satisfaction and expand market share.
Future Vision
Doğuş Otomotiv’s 2026 visionTo play a key role in the Turkish automotive ecosystem by focusing on the development of electric models and high service quality. Digitalization and data analytics are considered important tools to improve the quality of experiences offered to customers. With this focus, the company is determined to achieve success both locally and globally.
