Tesla has prepared a new product specially prepared for the European market and attracts attention with its aggressive price strategy. Model 3And Model Yreleased its versions for sale. This move was made to increase competition with its rivals at a time when sales in the region were seriously decreasing. market sharewas carried out for the purpose of recovery. By lowering prices and giving up some higher trim options, the automaker is offering a wider range of options. customer baseaims to achieve. Data shows serious decline in Tesla’s sales performance in Europe fallsreveals. Registration figures in November decreased by 12.3% compared to the same month of the previous year. Excluding Norway, sales across Europe have fallen by over 36% following the end of government incentives. Against this negative trend, the company believes that price reductions will have a greater impact than the removal of some features and determines its strategy accordingly.
New Model 3 Standard and Price Advantages
The new entry-level version of the Model 3 is available at a very attractive price in major markets such as Germany, France and Italy. €36,990was offered for sale at . This price provides a huge psychological advantage at just under €37,000, pushing the Model 3 well into the price range of conventional petrol vehicles. competitive advantageIt makes money. However, this version does not compromise on strong performance and range features:
- Range:According to WLTP standards, accessibility of 534 km is provided.
- Acceleration:It can accelerate from 0 to 100 km/h in approximately 6.2 seconds.
To achieve this price advantage, Tesla cut back on some luxury and high-end hardware features. Instead of vegan leather upholstery in the Premium and Long Range versions, more affordable and textile-mixed seats were preferred. Additionally, the rear seats and audio system have been significantly simplified. The most distinctive external feature was that the rims changed to steel rims instead of alloy.
High Performance Model Y
The high-performance Model Y also adjusted its pricing in Europe according to new conditions, €39,990It was put on sale with. Maintaining the same range advantage, Model Y seems to be in a more advantageous position compared to the sedan version, especially with its new equipment and pricing. However, due to the losses in the features it offers, this product, which is more affordable and not equipped, The appeal of the SUV modelIt varies.
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