BMW, new iX3with its controversial model iDriveXIt removes almost all of the physical buttons from its interface and moves the functions to a large central touch screen. This minimalist approach reflects the brand’s symbol of practicality for years. iDrive rotary controllerIt even means that it has become history. This radical step by BMW has created a positive impact within the company and among drivers. “buttons or screens”It stands out as the latest and sharpest reflection of the debate.
The Security and Muscle Memory Dilemma
Even BMW engineers acknowledge the overshadowing aspect of this digitalisation: the time spent searching for a function on the screen prolongs the time the eyes are away from the road and security riskIt increases. Although screens offer update flexibility and interface customization, such as air conditioning adjustment or airflow routing basic and habitualIt may be insufficient for the functions. In daily driving, when the driver looks at the road with muscle memoryUsing a physical button with a single tap is much more intuitive than aiming for an icon on the screen. natural and fastIt gives results. In this context, the fact that a physical shortcut yields quicker results than a submenu, no matter how carefully designed, plays a decisive role in terms of practicality.
2027 Plans and Step by Step Transition
BMW doesn’t go to extremes with the iX3; For now, the levers and some physical buttons on the steering column remain in place. However, the brand’s roadmap is clear: the iX3’s cabin template is By the end of 2027It will form the basis of dozens of new and renewed models. This plan supports BMW’s digitalization process. Not in a single move, but gradually and without tiring the user.It shows what you aim to achieve. The company aims to spread habit and security-oriented objections over time by gradually accustoming users to the new interface.
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