Ford, the American icon, in order to gain an assertive position in Europe’s most profitable automobile segment. Inspired by Broncofocused on developing a new family SUV with boxy lines. This model is seen as the indirect successor of the legendary Focus, which was recently discontinued, and targets the C segment crossover market, where demand is most intense. According to industry sources, the new SUV will be produced at the Valencia facility in Spain, along with the Kuga. Going on sale in 2027is planned.
C2 Platform and Plug-in Hybrid Strategy
From a technical perspective, the new SUV is Ford’s global C2 platformwill use and available kugaIt will have a close bond with its model. While Ford is revising its EV plans due to the slowdown in demand for fully electric vehicles in Europe, this new model plug-in hybridIt will focus on (PHEV) architecture. A fully electric version is not on the agenda for now. However, this technical partnership does not mean a visual repetition. In the new model, Ford has chosen clear lines, upright proportions and a more stylish design that evokes the Bronco spirit in the US product range. A design from scratch with an adventurous stancepromises. This design approach will distinguish it from the similar silhouettes of competitors, making it stand out with its US-inspired appearance, just like the European Explorer.
Competition and Positioning: Challenging Tiguan, Sportage and Tucson
With its new SUV project, Ford aims to transfer the charisma of the Bronco to a more accessible and practical package. This approach is not a luxury, practicality and regaining market shareIt offers a focused balance. The new model will be positioned at the center of the segment with Europe’s toughest competitors:
- Key Competitors:Volkswagen Tiguan, Kia Sportage and Hyundai Tucson.
- Character Similarities:Jeep Compass and Skoda Kodiaq (crossovers that combine family orientation with a spirit of adventure).
This move is of strategic importance for Ford to consolidate its leadership in the SUV market in Europe and not to lose its old Focus customers.
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