September 2024 Monthly Market Summary and Price Trends
The dynamics of vehicle advertisements during this period clearly showed the direction in which price changes were moving. Nominal prices not adjusted for inflation real values The difference between the two revealed how the market responded to short-term fluctuations. Advertised prices, which were 841.782 TL in August, rose to 855.467 TL in September, a rise that influenced the behavior of all market participants. Real prices, on the other hand, declined by 1,51 percent compared to August, indicating that price pressures were limited. Ad listings and demographic trendsWhile making the trends between segments clearer, it also pointed out the directions in which consumers' budget-oriented preferences have evolved.
Most talked about topics between Best-selling brands and models fuel type, gear type ve age segments Brands like Fiat, Renault, Ford, Volkswagen, Opel, Peugeot, Hyundai, Toyota, Citroën, and BMW were the most frequently featured in ads in September. However, by model, models like the Clio, Megane, Egea, Corolla, Astra, Focus, Passat, Civic, Polo, and Corsa were among the top ad share. This data suggests that consumers are opting for models suitable for urban and long-distance driving, and that demand for budget-friendly and fuel-efficient options is rising.
Listing Distribution and Price Ranges
When classifieds are categorized by price ranges, they reveal the following important distributions: Vehicles up to 500 thousand TL share for 29%, 500,000–750,000 TL 17% of vehicles in the range, 750–1 million TL 16% of vehicles in the range, 1 million–1,5 million TL 21% of vehicles in the range and 1,5 million TL and above Vehicles received a 16% share. This distribution clearly reflects consumers' decisions based on their budget classification. Specifically, Over 1 million TL It is noteworthy that demand in this segment is relatively stronger.
Advertisement Shares Based on Vehicle Age
The share of listings for vehicles up to five years old increased by 1% compared to August, reaching 32,6%. Ages 6 to 9 accounted for 17,5%, 10 to 15 26,6%, 16 to 20 11%, and vehicles over 20 12,5%. These data indicate that demand for vehicles aged 20 and older continues to rejuvenate, while demand is being balanced by interest in older vehicles.
Diesel, Gasoline and Other Fuel Types
The share of diesel vehicles advertised in September rose to 47,68%, reflecting the strengthening demand for diesel vehicles. The share of gasoline vehicles fell to 37,93%, and LPG vehicles fell to 11,33%. Expectations for a future increase in the share of electric and hybrid vehicles remain high. This reflects consumer behavior stemming from a combination of factors such as taxes, fuel prices, and environmental concerns.
Gear Types and Automaticity Trends
An increase in automatic transmission vehicles, 41% in August the ratio of 42% in September Manual transmission vehicles saw a slight decline in their share at 52%, while semi-automatic vehicles fell to 6%. This clearly demonstrates the rising demand for comfort and ease of use.
The Total Perspective of Advertisements: Market Psychology
Arabam.com CEO Önder Oğuzhan's statements emphasize that the first increase in real prices since the beginning of the year occurred in August, and that real prices fell again in September. This suggests that car prices have remained more stable despite inflation, and a similar trend is anticipated in October. The market's breaking points during this period are directly related to consumer confidence and economic indicators.
Strategic Notes and Content Strengthening for SEO
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This analysis not only presents a periodic picture but also Price breaks, consumer preferences, and the distinctive effects of technical features in the automobile market provides an in-depth framework about consumer acquisition strategies, fuel efficiency, reliability and maintenance costs Long-term factors such as modern market dynamics must also be taken into account. electric and hybrid options With increasing interest, calculating a vehicle's total cost of ownership becomes critical. This means buyers are considering long-term value creation beyond short-term price advantages.
