Turkish Automotive MarketSeptember 2025 Data and Sectoral Analysis
ODMD September 2025 sales data released by the company shows that the market increased by 25,71% to 110.302 units. This growth reflects strong demand in the passenger car and light commercial vehicle segments and above the September average of the last 10 years It's being recorded as a performance. In this article, we provide a detailed breakdown of the market, the overall picture for the first nine months of the year, and significant trends in consumer preferences.
Segment Distribution and Growth Figures
When we consider the causes and effects together, car sales It increased by 26,77% to 88.274 units, light commercial vehicle market This was recorded as a 21,66% increase to 22.028 units. The total of these two main segments clearly demonstrates the dynamism in the market. Furthermore, these sales, strengthening the expected roadmap in annual comparison This rise, which is well above the 10-year average, will prompt manufacturers and distribution channels to adopt more aggressive sales strategies.
Performance of the First Nine Months and Fragmented Growth Dynamics
In the first nine months of the yearThe total automotive market increased by 9,15%, reaching 927.647 units. This figure demonstrates the continued potential for stable growth for the remainder of the year. The significant share of SUV models is particularly striking: %62,7This segment leads consumer preferences with a share of . This situation reaffirms the need for manufacturers to strengthen their SUV-focused product lines.
Consumer Preferences and Engine Types
One of the clearest trends in the market is the shift in consumer preferences towards SUVs. Cars sold in the first nine months of the year %62,7's consists of SUV models. Engine types include gasoline-powered cars. %46,6 Hybrid cars continue to lead the market share. %26,7 while it ranks second with electric car sales %18 This distribution clearly reflects the balance between energy efficiency and preferred driving experience.
Key Points for Communication and Market Strategies
Some key points that have strategic significance for the business world stand out as follows:
- Strengthening the SUV-focused product range: Diversifying SUV models, which constitute a significant portion of consumer preferences, can increase sales share.
- Looks like and hybrid integration: While gasoline engines still lead the way, the expansion of hybrid and electric options aligns with long-term efficiency goals.
- Effective communication in distribution channels: Clearly presenting campaigns, test drives, and financing options to customers, especially for SUV and hybrid models, can increase conversion rates.
- The first nine months' figures should be analyzed taking into account seasonal effects: Demand fluctuations may impact company plans for the remainder of the year.
Future Expectations and Market Risk
Key dynamics for the coming period include the impact of inflation, interest rates, and its impact on consumer loans. Fluctuations in energy costs could also impact demand for SUVs and electric vehicles. However, current data indicates a continued solid growth trend and that the product portfolio will be shaped in line with this demand. This data, which serves as a strong indicator for industry players, will reinforce investor confidence.
Conclusion and Strategic Roadmap for the Industry
ODMD's September 2025 data clearly demonstrates that sustainable growth and segment-based diversity have been achieved in the Turkish automotive market. Strong demand for SUVs requires manufacturers to focus their portfolio strategies on this segment, while the continued leadership of gasoline engines indicates that existing infrastructure and user habits are not constraining change. For the share of hybrid and electric vehicles to increase, coordinated government incentives and infrastructure investments are critical. In this context, strengthening consumer-focused communication strategies, expanding financing options, and improving the after-service experience by market players will provide a competitive advantage.
