According to the 2025 “Best Global Brands” report by brand consultancy firm Interbrand, Toyota was named the world’s most valuable automotive brand for the 22nd consecutive year.
According to the 2025 "Best Global Brands" report by brand consultancy company Interbrand, Toyota has continued its consistent success in this field by being selected as the world's most valuable automotive brand for the 22nd consecutive year.
Toyota has maintained its top position among automotive brands since 2004. Its brand value increased by 2 percent this year, reaching $74,2 billion. In the overall ranking encompassing all sectors, Toyota ranked 6th out of 100 brands.
Toyota's sustainable growth is driven by trust, quality, durability, and innovation. Its investments in electrification, autonomous driving, artificial intelligence, and multi-mobility are positioning Toyota not just as an automotive brand but as a leader shaping the future mobility ecosystem.
The prestigious Interbrand report, closely followed by the industry, evaluates brands' financial performance, their role in purchasing decisions, and their competitiveness. Toyota was highlighted in the report for its sustainable mobility vision and strong global customer loyalty. With this leadership, the brand continues to bring its values, built on innovation and trust, to the future of mobility.
Toyota's multi-mobility approach includes a strategy that simultaneously develops different electrification technologies, including hybrid, plug-in hybrid, battery electric, and hydrogen fuel cell vehicles. Toyota takes into account the energy infrastructure, user habits, and environmental conditions of different regions to provide optimal mobility solutions for everyone, anywhere, and at any time.
