An In-Depth Analysis of the Borusan Next and Özgörkey Automotive Collaboration That Started in Izmir
Borusan Otomotiv brand name Borusan Next by implementing a special approach to second-hand Izmir presents an innovative business model in the market. The main purpose of this new dealer chain is to Transparency, trust and corporate structure in used vehicle buying and selling Exceeding customer expectations with; also passed the expert valuation, exchange, buying and selling, loan and insurance solutions for motorcycles Our goal is to offer all of these services under one roof. At the heart of these comprehensive services is a customer experience that is responsive to consumer demands, sustainable, and differentiated in the increasingly digital market.
This collaboration in Izmir, Scalability of the dealership model This partnership with Özgörkey Otomotiv not only strengthens the brand's position in the market, but also corporate trust in the used vehicle market provides a concrete example of how it is built. Speaking at the opening Hakan Tiftik the potential of Türkiye's second-hand automobile market and institutional structures has clearly stated that it needs to get a share of this pie. This vision, the value of the vehicle until customer trust was also evaluated, supported by digital processes supports a sales experience.
This dealer structure started with Izmir, is planned to expand to different cities in the future. Thus, Borusan Next brand at the national level innovative dealership model It aims to become a benchmark. This strategy not only includes the purchase and sale of vehicles, but also appraisal, valuation, exchange, loan and insurance solutions It creates an integrated ecosystem that offers services such as:
Borusan Next | Özgörkey Opening In the speech made regarding, Turkey's ve Europe It was emphasized that it has the largest second-hand car market. In particular, annual zero-mileage vehicle market used vehicles It has been stated that in an ecosystem where the ratio between the two is high, the introduction of institutional structures will increase trading confidence. In this context, based on customer feedback, transparency and trust Providing a focused experience has been determined as the central goal.
Basic components of the enterprise model is shaped around the following topics: innovative dealership structure, expertly tested product range, comprehensive financial solutions ve insurance integrationThese elements not only provide vehicles to customers, but also long-term financial planning ve After sales services It also provides assurance regarding the process. Moreover, all processes, technology focused supported by an infrastructure, customers on online and offline channels integrates the experience gained.
Hakan Tiftik's statements doğrultusunda, Opportunities in the Izmir market ve scalability of the dealership model Among the plans, based on the existing city, spread to other provinces ve reaching a widespread customer base has a target. Thus, Borusan Next brand is not only a sales point in the second-hand car market, but also an experience center covering the entire process This approach will be positioned as customer loyalty ve brand trust will play a critical role for.
In ConclusionThis cooperation in Izmir, the reliability of the dealership model It is considered as an important pilot that proves. Ozgorkey Automotive The synergy established with not only vehicle sales, clearing, valuation, lending and insurance solutions It has the potential to bring together comprehensive services such as: Borusan Next The family's growth strategy is envisaged as a steady expansion both in Izmir and throughout Türkiye in the coming period.
