A Resurgence in the First Quarter: A Major Transformation in the Global Computer Market
Global computer market, IDC It has gained momentum again with the latest data published by and this momentum is especially The impending end of support for Windows 10 The market was shaped by the same period last year. %9,4 growing at a rate of 75,8 million units This increase cannot be explained only by stock clearance or seasonal fluctuations; next-generation computers powered by artificial intelligence It points to a period in which increasing demand for and institutional structures are shifting to these new technologies.
There are two main drivers behind this large-scale movement: Windows 10 nearing end of support ve strengthening the integration of artificial intelligence (AI)While Windows 10 end of support pushes companies and individual users to update, manufacturers AI-focused hardware and software solutions As a result, customers are demanding safer, faster, and more efficient PCs, creating strong market demand.
The role of AI in the business world is growing. Artificial intelligence-focused solutions not only improves performance, but also transforms security, energy efficiency and user experience. This dynamism configurations according to need and this has a positive impact on sales figures.
LEADERSHIP CONTINUES: THE COMPETITION BETWEEN LENOVO, HP AND DELL Looking at the rankings, Lenovo 19,4 million units with sales %25,5 maintains its clear leadership by maintaining its market share. HP follows: 15 million units ve %19,8 share. In third place Dell located; 10,1 million sales and %13,3 share. According to the list, Apple and ASUS also have an important position, Other The total market share of brands in the category is approximately %24,5 This table clearly demonstrates that the market is as dynamic and competitive as football.
- Lenovo: 19,4 million
- HP: 15 million
- Dell: 10,1 million
- Apple: 6,8 million
- ASUS: 5,9 million
- Other: 18,6 million
This data plays a critical role in determining manufacturers' future strategies. Lenovo's strong position stems from its ability to meet the demands of enterprise customers with more efficient and reliable workstations, while HP and Dell's strengths reflect a balanced portfolio across consumer and business segments. Apple and ASUS's growing share also demonstrates the strength of consumer demand and the impact of technological innovations on the market.
As a result, market conditions End of Windows 10 ve AI integration Software updates, security improvements, and the advantages offered by artificial intelligence in daily use are stimulating both consumers and organizations. In this process, manufacturers are maintaining and increasing their market share with performance-oriented systems, advanced security solutions, and models that prioritize energy efficiency.
Market Dynamics in the Third Quarter of 2025 will accelerate further with the adoption of next-generation computer solutions.
With a long-term view for business, these trends institutional efficiency, security ve innovative user experience will have a profound impact on the producers. However, AI-powered hardware and software integrations They aim to offer tailor-made solutions to customers by further strengthening their capabilities.
