Introduction: A New Era Has Begun in the Global Smartphone Market
of IDC The latest report shows a significant increase in smartphone shipments worldwide. The 2,6% increase in the third quarter, reaching 322,7 million units, is a significant increase in this area. a relentless recovery and solid demand strength Artificial intelligence-supported performances, foldable models, and innovative designs from manufacturers stand out as the key drivers of this growth. Companies, in the market share war They are turning to comprehensive strategies to strengthen their positions again. This table in-depth look We take a look at which brands are on the rise, which segments are growing, and which trends will drive growth through 2026.
Samsung Back on Top: Rise with Galaxy Portfolio
Samsung, 61,4 million units sold in the third quarter The company maintained its position as the market's best-selling brand. With a 6,3% increase in sales compared to the previous year, 19% market share It maintained its leadership with the Galaxy Z Fold 7 and Galaxy Z Flip 7. The strong demand for the Galaxy Z Fold 7 and Galaxy Z Flip 7 is among the key factors determining Samsung's performance. These models, combining high innovation and durability, are decisive in consumer preferences. The foldable segment has continued growth potential for the future, and Samsung is gaining a competitive advantage by increasing its investments in this area.
Apple's Record Period: iPhone 17 Demand and Market Share
Apple ranked second with 18,2% market share in the third quarter, recording its strongest third-quarter performance ever. Demand for the iPhone 17 series is the primary driver of the sales increase. This is driven by: high-performance processing power, long battery life, advanced camera system and ecosystem integration. Apple is not only a hardware service and ecosystem integration continues to grow and deepens consumer loyalty.
Xiaomi and Transsion: Market Balance Players
Xiaomi, in third place, continued its stable growth with a 13,5% market share. However, the most notable performance of the quarter was from the Transsion group. Transsion, which includes Itel, Tecno, and Infinix, rose to fourth place with a 13,6% increase in sales thanks to its strong performance in the African market. Transsion's success stems from the effective combination of cost-effective solutions targeting regional needs and widespread sales channels. This local market dynamics It shows the importance of understanding and strengthening cooperation with regional players.
Semester ZamInstant New Strategies and Post-2025 Forecasts
IDC's recovery outlook is based on short-term movements rather than just long-term return goals Artificial intelligence-supported mobile solutions, long battery life ve foldable models, stand out as the main engines of growth until 2026. The following strategies will be critical for market players:
- Foldable innovation and developing durability-focused design
- Artificial intelligence integration Maximize camera, battery life and user experience with
- Well-established regional collaborations to strengthen market share with
- Business model diversification to increase revenues from services and ecosystems
User Focus: Performance, Battery Life, and Omnichannel Experience
User requests, performance-oriented experience long battery life It is based on the balance between: smooth gaming experience at high frame rates, powerful cameras ve fast software updates continues to make a difference. It also facilitates the shopping experience. omnichannel strategies Consumer purchasing processes are now more streamlined and affordable. Regarding consumer security and data privacy, manufacturers transparent communication ve safe ecosystems is expected to present.
Result: Predictable Market Growth Dynamics
In the last quarter of 2025 and the period leading up to 2026, innovative design, strong AI integration ve long battery life foldable smartphones will be the main growth engines. IDC's report, consumer demand is recovering sustainably while saying, Brand differences have become evident in the market share war All these trends clearly demonstrate how ambitious manufacturers are in terms of innovation, quality, and service levels. Therefore, every player entering the market user-oriented products ve innovative distribution channels It seems inevitable that it will make a difference.
