Israel's Social Media Operations in the US: Big-Budget Influencer Campaigns
A large-scale review The information that emerged as a result of the Israeli Ministry of Foreign Affairs USA based ve $682 billion digital influence strategy campaigns carried out through actors that carry out not only content production, efforts to direct public opinion It also shows that it includes. For many people, it is not just a sharing, influencing global policy outcomes when necessary There is a communication operation. These operations, social media influencers with the content carried out through Strengthening the perception in favor of Israel carries the purpose and guiding public opinion uses its power effectively.
At the heart of Israel's communications strategy in the US “Esther Project” There is a structure called. Within the scope of this structure Social media influencers in the USA Large budgets are allocated for content production, sharing schedules, and analysis of target demographic groups are meticulously planned. In this process, BDIRGES OARTNERS LLC ve HAVAS MEDIA Intermediary institutions such as these play a major role. According to FARA records, Bridges Partners LLC A US-based organization called Havas Media It was recorded that the company created a total invoice of $900 between June and November, and that these payments were transferred to a group of 14-18 influencers to produce content in favor of Israel.
This structure includes not only financial flows, process management Influencers are directed to produce content without a clear statement about their sponsors, and this situation transparency and registration obligations It triggers serious discussions on the subject. Especially FARA The requirement to transparently declare sponsor identities and financial resources under the Foreign Representatives Registration Law ensures that these operations are subject to oversight. The public's perspective on this matter is trust and accountability It is shaped by core values such as.
Concerns for democratic processes and public safety is at the center of these operations. The statements of Republican Congresswoman Marjorie Taylor Greene indicate that propaganda activities are being conducted without sharing sponsorship information. Disturbing to the American people Greene emphasizes that a foreign sponsor Should be included in the scope of FARA He supports the demand that such accounting and registration processes be made mandatory. Thus, the balance between public safety and transparency becomes a focal point of political debate.
The war machine trend that came back to the fore with Netanyahu's statements shows how these operations have transformed at the global level. Prime Minister Benjamin Netanyahu “Social media is a new tool of war” statement, social media platforms in the USA ideological interaction ve public guidance It clearly demonstrates how they function as key tools in the processes. Israel is particularly concerned with operations to be carried out through TikTok and X (Twitter). to create favorable perception work, demographic targeting ve timing of shares This process aims to have a direct impact on the voter bases, voting behavior may affect and consequently election dynamics can change.
Main findings of the study and ethical discussions These can be summarized under the following headings: recording financial flows; influencer groups mostly producing content with a specific political orientation; limiting the visibility of sponsors and payment processes; and the interaction between platforms and states. a high level of permeability and the increasing tension between security and freedom of expression. These findings suggest that the balance between the public's right to information and the effective communication mechanisms of state policies needs to be redefined.
Content plan and strategy: Field analysis, target audiences and content accuracy Comprehensive field analyses to understand how operations are conducted stand out. Detailed data includes the distribution of budgets for influencers, which content types are preferred on which platforms, which demographic groups are targeted, and which time periods posts are most effective. Furthermore, a critical perspective is required regarding the accuracy of the content and the risks of manipulation. In this context, fake accounts, plausibility games, and engagement buying Examining topics such as these helps to understand operations holistically.
Future implications and policy recommendations is shaped along the following axes: strengthening transparency laws, protection of the public Establishing independent audit mechanisms for improving platform policies steps and international cooperationMonitoring financial flows. These referrals are not just news or analysis, but also the determinants of public policies appears as.
