She's Mercedes: A Platform That Unites Women's Power
She's Mercedes, which is effective in more than 70 countries around the world, creates a community that allows women to encourage and inspire each other. This platform aims to bring together the stories of inspiring women from different sectors and to help women grow by gaining strength from each other. The fundamental vision of She's Mercedes is based on the courageous journey of Bertha Benz in 1888, which changed automotive history. Bertha Benz became the first person to drive an internal combustion engine car over long distances by covering a distance of 106 kilometers with the car invented by her husband Karl Benz. This success not only proved the power of the car, but also boldly revealed the place and potential of women in social life. Today, She's Mercedes, which aims to keep this pioneering spirit alive, brings together thousands of women around the world.
Operating in Türkiye for five years, She's Mercedes has hosted events that have brought together more than 100 women on the same platform. These meetings are events where pioneers in their fields share their experiences and build a strong community structure focused on solidarity and inspiration. Mercedes-Benz Automotive Sales and Marketing Director Dr. Nadine Adam expressed the platform's international impact with the following words: "She's Mercedes began with Bertha Benz's inspiring journey and today resonates with the stories of women all around the world. We are proud to create this space where women inspire each other."
The She's Mentoring program, which brings together young women with experienced names, also attracted attention at the fifth anniversary celebration. Launched in 2024, this initiative has proven its success with five prestigious awards it has won nationally and internationally in a short time.
A Celebration Integrating with Art
The celebration held in the contemporary art atmosphere of Istanbul Modern also emphasized Mercedes-Benz's sustainable contribution to the field of culture and art. Mercedes-Benz Automobile Marketing and Corporate Communications Group Manager Ezgi Yıldız Kefeli said, "She's Mercedes is a platform where women get inspired by each other and become stronger and progress. We are very happy to accompany this journey where women have been walking courageously towards their dreams in Türkiye for five years, and we believe that it will continue to grow with this inspiration and shape the future."
Mercedes-Benz will continue to work to ensure that women have a stronger place in society and the business world through initiatives such as She's Mercedes.
Source: (BYZHA) Beyaz News Agency
