Yanmar Turkey, with its 3 strong brands, introduced its new generation tractors to Turkish farmers at the Konya Agriculture Fair!
At the Konya Agriculture Fair, which was held in Konya for the 21st time this year, Yanmar Turkey exhibited the latest technology Yanmar, Solis and LS brand tractors as well as YTAgri agricultural equipment. The company, which brought its wide product portfolio together with visitors during the fair, prepared the ground for new collaborations and introduced 8 different LS brand tractor models that it will offer for sale.
Yanmar Turkey, a full subsidiary of the Japanese giant Yanmar, one of the world's leading agricultural companies, presented its state-of-the-art tractor models to visitors at the Konya Agriculture Fair. During the fair, Yanmar Turkey's Yanmar, Solis and LS brand tractors and YTAgri agricultural equipment attracted great interest from Turkish farmers and sector professionals.
8 different LS brand tractor models were exhibited
Yanmar Turkey Agriculture Business Line and Business Development Director Murat Balkan Kanbir stated that they are aware of the critical importance of the sector they serve and said, “We brought together our brands under the Yanmar roof with our dealers, farmers and potential customers at the Konya Agriculture Fair and had a very successful fair. Our Solis brands, which have gained the trust and recommendation of Turkish farmers, Yanmar, which is focused on technology and efficiency, and LS brands, which stand out with their driving comfort, were watched with interest by the visitors. In addition to our Solis and Yanmar tractors, we had the opportunity to exhibit 8 different LS brand tractor models that we will put on sale in the Turkish tractor market after the Izmir Fair. We also introduced Yanmar's KM 116 model and our expanding portfolio and YTAgri agricultural equipment. As Yanmar Turkey, we can say that we participated in the Konya Agriculture Fair with 4 of our brands this year. We are very pleased with the intense interest shown to our products by all our visitors and sector professionals. In addition, thanks to our strong dealership network spreading throughout Turkey, we aim to actively take part in regional and local fairs through our dealers.”
Agreements signed with new dealers
Stating that they offer the most suitable solutions for farmers’ needs with their wide range of products, Kanbir continued as follows: “Konya Agriculture Fair has become a productive organization where we have strengthened our collaborations and created new opportunities by going beyond being a platform where we only introduce our products. We have held important meetings with our potential business partners to establish a dealership structure throughout Türkiye, specifically for our LS brand; agreements have been signed with some of them and we have initiated the processes. Our dealers, who represented our Yanmar and Solis brands with us at the fair, have actively participated in our stand area and strengthened the synergy in the field. We have received feedback on our products by establishing direct contact with our customers, which was very valuable in terms of our strategy to increase customer satisfaction and our needs analysis. Thanks to our contacts with sector stakeholders throughout the fair, we have achieved significant gains not only in sales activities but also in many areas such as brand awareness, supply, service, after-sales services. This year’s fair was quite successful for us in terms of both strengthening our current structure and taking steps to support our growth targets.”
Double-digit growth rate targeted
Underlining that the Konya Agriculture Fair is an important source of motivation for the growth strategy they have determined for 2025, Kanbir said, “Thanks to the expansion of our product range and our models that can directly respond to user needs, we want to accelerate our growth by strengthening our position in the market. Despite the expectation of a contraction in the market for this year, we are aiming for a double-digit growth rate. We believe that we will achieve this goal with the increase in both our product range and the increasing interest in our brands. As Yanmar Turkey, we are focusing on customer satisfaction and after-sales services this year. We aim to increase our qualified dealer network in all our brands and reach more farmers.”
At the fair, Solis and Yanmar brand tractors; Solis 60, Solis 90, Solis 75, Solis 16, Solis 50 (4WD and 2WD), Solis 26 Plus, Solis 60 ROPS, Solis 50 ROPS, YM359A, YM347A, KM116 and LS's MT3.35, MT3.40, MT3.50, MT3.60, XU6158, XU6168, MT7.101, MT5.73 tractor models were exhibited. MT3 series ROPS model tractors in the LS Tractor portfolio, ranging from 35 to 60 horsepower, were developed to meet the needs of farmers working in garden agriculture in particular. XU, MT60 and MT100 series cabin tractors, ranging from 5 to 7 horsepower, appeal to farmers working in difficult terrain conditions. These tractors stand out with their durable structure and premium features that take comfort to the next level.
While the wide range of products exhibited attracted great interest from visitors, Konya Agriculture Fair became a productive meeting point for Yanmar Turkey, where both existing structures were strengthened and preparations for the new period were reinforced.
