Lexus Brings Future Mobility Together with Art at Design Week

15/04/2025 VEHICLE TYPES, GENERAL, Japanese Car Brands, Lexus, Cuff, BRANDS, Automotive

What's New at Lexus Milan Design Week

According to the statement made by the company, it has been participating in Milan Design Week for almost 20 years. Lexus, which brings together Japanese culture and advanced technologies this year LF-ZC concept The installations, which were created based on the LF-ZC's dual-interface cockpit named 'Black Butterfly', brought together art, technology and human-centered design.

Adopting a human-centered philosophy, Lexus has developed an innovative cockpit that can intuitively communicate with its users. Reflecting this approach, 'A-Un' The installation, named by Japanese creative teams SIX ve STUDIO Prepared by. Based on the vision of vehicles that understand their users and can communicate effectively with them, Lexus' main theme this year was the 'A-Un' installation, also created by these teams. Lexus' intuitive interaction approach was visually demonstrated through a giant screen woven from bamboo threads that responds to heartbeats.

Discover Together Collection

Alongside the ‘A-Un’ installation, Lexus also presents a trio of works resulting from the Lexus Design Awards 'Discover Together' presented its collection to visitors in Milan. This collection consists of original works that emphasize the interaction of design with humans and nature.

  • Earthspective: From Japan Bascule Inc. This work, developed by , aims to expand the way people perceive the world. Encouraging visitors to think like an observer from space rather than from their individual perspectives, this work highlights the connection between humanity, nature and the universe.
  • Our Energy Nexus: This installation, developed by Northeastern University, demonstrates how individual contributions can transform collective efforts to combat air pollution. This work aims to increase awareness of environmental issues.
  • Discover Your Butterfly: This installation, the third work in the 'Discover Together' collection, focuses on exploring the transformative power of small actions, emphasizing that simple changes that individuals can make in their daily lives can have a big impact.

With these innovative projects, Lexus went beyond being just an automobile brand at Milan Design Week and showcased the contribution of design to human life and its interaction with nature.