Mercedes-AMG PETRONAS F1 Team Signs Agreement with adidas

As the official team partner of the Mercedes-AMG PETRONAS F1 Team, adidas designs a wide range of products that combine performance and style for the entire team, including drivers, mechanics and engineers.

adidas has announced its multi-year partnership with the Mercedes-AMG PETRONAS F1 Team. This partnership represents a historic moment for adidas as it steps into the pinnacle of motorsports such as Formula 1. Based on a commitment to performance and excellence, the partnership will leverage adidas’ 75 years of experience working with athletes to support the success of the Mercedes-AMG PETRONAS F1 Team. From the 2025 season onwards, adidas and the Mercedes-AMG PETRONAS F1 Team will create apparel, footwear and accessories for the entire team and fan base.

Featured Innovations

This partnership aims to usher in an innovative era in a sport where milliseconds make a difference. The collection will include pieces that will be specifically designed for the role and individual needs of each team member, as well as limited edition products such as special clothing, shoes and accessories for F1 enthusiasts.

“We are delighted to be back in motorsport. Interest in motorsport, and Formula 1 in particular, is growing rapidly. It is reaching new audiences by having a huge impact on sport and street culture. It is a great pride for us to introduce the three stripes to the F1 world as the official team partner of the Mercedes-AMG PETRONAS F1 Team. We share the passion for speed, innovation and performance. We will support the drivers and team to push the boundaries on the track. Off the track, we aim to reach a new generation of fans by offering exciting products,” said Bjørn Gulden, CEO of adidas.

Toto Wolff, CEO and Team Principal of Mercedes-AMG PETRONAS F1 Team, said: “Our partnership with adidas clearly marks the beginning of a new era for the team. adidas is an iconic brand not only for its high performance but also for its style and sophistication. This collaboration is a revolutionary partnership that will redefine team and fan apparel.”

“Performance is at the heart of everything. Our relationship with adidas is built on this belief. It is both a great honour and an incredible excitement to welcome them into the world of F1 and to our team. We look forward to recreating the team apparel and working together as we chase every millisecond on track,” said Chief Commercial Officer Richard Sanders.

Product Range and Sales Points

The adidas x Mercedes-AMG PETRONAS F1 Team product line will be unveiled in February, putting all the focus on the 2025 Formula 1 season. The products will be available to purchase at adidas.com/motorsports, mercedesamgf1.com and adidas retailers worldwide.

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